Email Marketing and Database Specialist, Consumer Marketing

Washington D.C.
Jan 14, 2019
Mar 01, 2019
Full Time

Application Instructions

Please list all professional experience and explain any gaps in employment history.

Job Description


Requirements include:

  • Knowledge of outbound email systems and CAN-SPAM legislation;
  • Knowledge of email marketing and online marketing to consumers. Expertise in preparation and delivery of complex automated email marketing campaigns. Some html knowledge needed;
  • Ability to quickly learn and thoroughly understand internal subscription processing platform;
  • Strong analytical and problem-solving skills with ability to collect, analyze, manipulate and synthesize complex data;
  • Demonstrated initiative and ability in defining and undertaking work assignments with minimal supervision;
  • Evidence of good judgment, creativity, inquisitiveness, and perseverance in past work or educational experience;
  • Excellent computer skills with experience in Windows based applications; strong working knowledge of Excel spreadsheets;
  • Ability to manage work independently and effectively, consistently re-prioritizing a dynamic workload. (Strong project management skills.)
  • Flexibility and a 'make it work' mentality are vital to succeeding in this role;
  • Ability to develop strong working relationships with internal stakeholders and vendors;
  • Experience using a marketing analytics tool. Knowledge of Alteryx or MAAX is a plus.
  • College degree required;
  • Design skills a plus;
  • 3-5 years of email marketing, data analysis and online marketing experience;

Responsibilities include:

  • Prepare ad hoc and regularly scheduled analysis reports for Consumer Marketing;
  • Learn and maintain thorough understanding of Consumer Marketing databases;
  • Pull accurate customer lists using demographics/segmentation to support e-mail, direct mail and telemarketing campaigns;
  • Set up, deploy and monitor outbound email campaigns for Consumer Marketing;
  • Prepare and manage email calendar to ensure proper exposure to audiences and balance resources;
  • Participate in ongoing company-wide projects which involve customer data imports into Marketing databases;
  • Collect data, analyze trends, draw conclusions, and provide recommendations of ongoing Consumer email campaigns;
  • Provide ongoing support for online marketing efforts using various vendor software;
  • Assign and maintain codes needed to track all Consumer Marketing efforts through various backend systems;
  • Monitor and report on email campaign statistics;
  • Other duties as assigned.