Social Media Specialist

Rockville, Maryland
Aug 06, 2018
Jan 21, 2019
Full Time
Social Media Specialist

AboutWeb, LLC is looking for a Social Media Specialist who will support our client's organizational goals by establishing the company as a thought leader within the real estate industry and positioning the client as the authority for the housing market and real estate information within their geographic footprint. The incumbent will be responsible for interacting with targeted virtual communities and network users to promote our products and services and provide customer support to online audiences across their three brands. He/she will also be responsible for creating consistent, meaningful content on all social media platforms as well as acting quickly and gracefully to resolve any customer complaints or criticisms posted on social media. The incumbent will be one of the many "faces.”
The successful candidate will typically require a bachelor's degree in Marketing, Communications or related discipline or equivalent and 4+ years' experience in digital marketing and social media.
  • Proficiency in principles, best practices and methods of managing social media channels such as Facebook, Twitter, and LinkedIn is required.
  • Experience with social media monitoring and analytic tools like Hootsuite or Google Analytics is also required.
  • Must have understanding of social media metrics and be able to interpret the results and take action to increase effectiveness of social media campaigns.
  • Knowledge of Content Management Systems (CMS) such as Drupal; email broadcast systems such as Salesfusion; CRM tools such as Salesforce and design software such as Adobe InDesign, Photoshop or Illustrator is a plus.
  • Prior experience in or exposure to the real estate industry is desired but not required.
  • Must have superior presentation and organization skills.
  • Ability to work independently with minimal supervision is required.
  • Must possess strong interpersonal and verbal communications skills.
  • Must have excellent writing and editing skills with a proficiency in writing for today's reader; content that can be scanned.
  • Must possess the ability to understand, empathize and tailor communications to different target audiences.
  • Must possess a high degree of ownership and accountability. Ability to establish and maintain effective working relationships with fellow staff, executives, customers and vendors is required.
  • Ability to manage multiple projects, prioritize deliverables and work quickly to meet deadlines and produce accurate and high quality work even in a fast-paced environment is needed.
  • Must be able to take complex information and create clear, succinct content to a varied and skills-diverse audience.
  • Incumbent must be collaborative, motivated, self-starter, creative as well as an out-of-the-box thinker.
  • Must possess an acute attention to detail, strong business acumen and a high degree of professionalism.
  • Must be able to participate in a scheduled pager duty emergency coverage team rotation to monitor and post messaging for system related emergencies after hours and on weekends.
  • Must be able to work independently with minimal supervision.
  • Some travel is required for this position.

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