Media Relations Officer
7 days left
- Full Time
The media relations officer position for the Office of News and Public Information provides an excellent opportunity to join a fast-paced public relations department that works with top-tier news outlets on a daily basis. Our ideal candidate is an excellent writer who can translate complex information to a lay audience across a variety of multimedia platforms - from traditional to digital media. The media relations officer will serve as a key strategist to disseminate information about reports, events, and other newsworthy activities of the National Academies to journalists and the wider public. We are currently seeking a media relations officer with exceptional intrapersonal skills to primarily cover several program divisions that focus on the environment, climate change, biological sciences, social sciences, education, transportation, and related issues.
The media relations officer's responsibilities include:
1. Following the divisions' reports and events to gauge their newsworthiness and develop an accompanying media-relations strategy.
2. Writing press releases, media advisories, magazine articles, and web and digital media content that focus on key messages, and moving documents through institutional review process.
3. Pitching stories to journalists and garnering widespread and accurate coverage in local, national, and international outlets, as well as across digital and traditional media.
4. Monitoring print and online publications for stories affecting the National Academies and science policy.
5. Identifying and rapidly responding to opportunities for media coverage on National Academies issues and capitalizing on those opportunities
6. Tracking coverage of the National Academies in traditional and digital media and helping create daily, quarterly, and periodic media reports with analytics.
7. Organizing and conducting in-person and web-based press conferences and public briefings.
8. Responding to media inquiries and interview requests, cultivating contacts in the media, and serving as spokesperson when appropriate.
9. Providing strategic advice on complex communication issues to senior management.
10. Crafting key messages and talking points, and coaching experts on how to explain their findings to lay audiences.
12. Directing the work of media assistants.Employee Type:EmployeeScheduled Weekly Hours:37.5City/State:Washington, District of Columbia