Adobe Analytics Marketing Analyst

RJM Technologies
Washington, DC
Dec 10, 2018
Dec 11, 2018
Full Time
Our client, a major membership organization, has an opening for an Adobe Analytics / Omniture Marketing Analyst for a long-term consulting assignment in Washington, DC. The Marketing Analytics Analyst supports the web analytics efforts as well as reporting & analysis of cross-channel marketing campaigns. Daily responsibilities include cross marketing campaign tracking, data collection, reporting and performance analyses across offline and online marketing channels, and website performance reporting. Key Responsibilities Adobe/Omniture Automated Dashboard Management Pull and upload dashboards along with key report quality control Develop automated reports for repeat asks & new Providers Database (SQL Server) Excel-hosted Digital Campaign Tracking Campaign ID Creation & Management Create campaign IDs based on campaign requirements/details Maintain all campaign IDs for back-end reporting by campaign and channel Update classification tables around the asks in Adobe back-end CMS Ad Hoc Request Fulfillment Process and pull data ad hoc to support the clients and marketing managers Present said data so actionable Database (SQL Server) Omniture New Product/Offer Classification Update classification tables on new offer implementations Facilitate Data Collection, Processing & Upload for Reporting Requirements Process data from internal & external stakeholders for database upload and report generation Cross-channel Campaign Tracking Planning, Implementation & Quality Control Offline & online campaign-level tracking code requests Digital campaign ID creation & pre-launch QC for ensuring correct in-market implementation and back-end analyses Trend & Campaign Analyses for Program Optimization Required Skills 2 years Adobe Analytics / Omniture Strong Excel skills SQL (desired) PowerPoint

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