Director, OSA Brand Marketing

Employer
The Optical Society
Location
Washington, DC
Posted
Dec 07, 2018
Closes
Dec 13, 2018
Function
Executive, Director
Hours
Full Time
The Optical Society (OSA) is recruiting for a Director, OSA Brand Marketing. The successful individual develops, coordinates, administers, and maintains OSA's promotional, branding, new media, video content, and creative programs and provides customer research and analyses, brand strategy support, web content, and communications delivery systems to ensure the efficient and effective implementation of these activities in support of OSA's global and program strategies. This individual excels in new media, message development and branding to build attention-getting, brand-reinforcing creative, relevant messaging and state-of-the-art marketing content. This individual leads internal and interdepartmental coordination efforts as well as vendor management in the execution of marketing programs. PRIMARY RESPONSIBILITIES: Manages OSA's global brand strategy and overall messaging. Monitors marketplace trends, evaluates new tools and processes, manages vendors/partnerships, and identifies opportunities/enhancements to plans. Oversees the development and management of departmental marketing budget. Oversees the OSA Marketing Booth at OSA meetings. Leads brand development including: positioning, voice/tone, brand visual and assets and website/app development. Collaborates in the development of relevant content to ensure accuracy, alignment to overall brand strategy and consumer experience. Collaborates with internal stakeholders to ensure brand constancies to grow their market share. As a convener, partners with IT department, on strategy for osa.org and works to provide best-in-class web sites including content, design, and user experience and leverage new media, communications and delivery channels. Supports the compliance of OSA-wide branding standards across all communications and marketing channels and platforms through collaboration with all OSA departments. SECONDARY RESPONSIBILITIES: Ensures the effective management of marketing budgets to maximize financial resources towards the achievement of organizational branding and promotional objectives. Develops and uses measurement systems to monitor and project program trajectories and support strategic decision-making. Collaborates with staff to use high quality and state-of-the art strategies and plans in all marketing, design and communications practices for video, email, web sites, social media, print, mobile apps, and other efforts. Oversees projects aimed at positioning OSA and its products in new markets, as well as ensuring effective marketing plans for brand awareness. Institutes project management practices and procedures for all projects. Directs document management efforts for all OSA marketing and communications project - historical and current. Manages directly or oversees the effective management of all vendor relationships involved in providing marketing consulting, design and other services to augment OSA's marketing resources. EDUCATION AND EXPERIENCE: BA Required MBA preferred Prior experience in an advertising, marketing or design agency preferred. Familiarity with science research and scientific publishing preferred. Experience with video development and production and new media. 5 to 7 years' expertise overseeing all aspects of marketing disciplines with strong emphasis on creative services and/or measurement. Experience managing external vendors. Experience in applying measurement systems to monitor programs. SKILLS AND ABILITIES: Ability to handle multiple tasks and deadlines simultaneously. Seasoned in developing and maintaining budgets. Excellent written, oral, interpersonal communications skills. Excellent analytical ability. Ability to demonstrate strategic competency. High detail orientation and highly organized. PERSONAL CHARACTERISTICS: Approaches work with passion, enthusiasm and high energy. Strategic thinker, flexible problem solver and great listener. Able to effectively communicate and inspire others to initiate and deliver in a timely and pro-active manner. Ability to foster collaboration across departments. OSA offers a competitive salary and benefits. Please send your resume and cover letter with salary requirements to resumes@osa.org. YourMembership. Keywords: Brand Marketing Director, Location: Washington, DC - 20036

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