Regional Marketing Director
The employer is a national real estate provider. Work with Regional Property Managers and Property Managers when they create and implement strategic marketing plans. Assist in the development of community marketing budgets. Operate within this budget and make recommendations for marketing (advertisements, collateral, promotional events and gifts) as necessary. Assist in creation/or review of a detailed calendar and log of outreach efforts for each community. Coach community staff on how to properly engage, track and follow-up with neighborhood outreach efforts. Monitor neighborhood outreach log that is maintained by each community on a weekly basis. Provide feedback and coaching as necessary. Work with onsite teams and vendor to ensure marketing collateral is correct and fits within the property and company's brand standards. Spot check and provide feedback on the advertising checklist and Craigslist postings for all communities. Monitor community marketing initiatives in accordance with the strategic plan and adjust based on specific needs to maximize traffic. Maintain knowledge of competitive market conditions. Obtain and review a copy of the market survey for each community. Knowledge of and ability to extract management information from all management sources and systems and ability this data to each community's marketing needs. (Review analytics and make recommendations) Support marketing initiatives at the community level by reinforcing monthly marketing calls, new resources/roll-outs and providing training and coaching to staff as necessary. On a limited basis, review collateral material from both internal and external graphic design and printing sources. Provide feedback to ensure all marketing communication material adheres to brand standards. Recognize any collateral or business practices that are not in accordance with company's brand standards or other requirements. Provide assistance in updating these items to the company standards. Understand various marketing products to be able to ensure correct pricing, availability, photos, etc. is being shown online. Assist with facilitation of monthly marketing calls. Ability to troubleshoot a struggling asset and come up with an action plan to increase occupancy, resolve challenges, etc. Attend bimonthly RVP calls with your regions. Prepare discussion materials for Regional meetings. Monitor the execution and completion of tasks identified during these meetings or calls Encourages a direct and positive relationship between community and company. Continually research and make recommendations on new opportunities and marketing channels in the local market. Performs any and all other projects and tasks as directed. College degree or 3 plus years of industry experience in a marketing discipline. Property and marketing experience preferred. Knowledge of Yardi product suite is a plus MS Office (Word, Excel, and PowerPoint) Group facilitation Excellent written and verbal communication skills Take initiative and work independently while contributing to the overall success of the company marketing department and team. Effectively organize, prioritize and time manage workload Maintains discretion in working with sensitive and confidential information.