Director of Business Development

American Recruiters
Rockville, MD
Dec 05, 2018
Dec 19, 2018
Full Time
The company is a provider of Senior Living Services. Develop the annual marketing plan for independent living, assisted living and skilled nursing residences in coordination with each administrator while reporting directly to the CEO. Plan, coordinate and measure the effectiveness of print and social media advertising Develop and manage referral network including community agencies and organizations, health care providers and other centers of influence. Identify, develop and sustain partnerships with community organizations. Conduct sales and marketing activities to area physicians and centers of influence in alignment with marketing plan. Serve as an ambassador by attending local community or professional events, as appropriate. Lead coordination for planning of marketing events. Maintain contact database for referral sources recording outreach activities. Monthly and quarterly summary analysis report to be provided for outreach activities. Monitor and gauge performance of marketing activities against marketing plan and key results. Report on quarterly basis plan execution and results. Minimum of 5 years Senior Marketing and Business Development experience in the Senior Living industry Working knowledge of the Senior living industry including Long Term Care (LTC) Skilled Nursing (SNF)Independent Living (ILF) Assisted Living Facility (ALF) and Memory Care. Stable work history Bachelors degree in Marketing or Business preferred Reliable transportation Upbeat, enthusiastic, innovative personality is a must!