Senior Manager, Marketing Analytics

Employer
Hilton Worldwide, Inc.
Location
Mclean, VA
Posted
Dec 03, 2018
Closes
Dec 13, 2018
Function
Analyst, Management
Hours
Full Time
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all! Hilton /McLean / VA / Senior Manager, Marketing Analytics Senior Manager, Marketing Analytics Hilton Corporate Apply Now Apply Now Not ready to apply? Not ready to apply? Job Summary Hilton is creating a best-in-class data & analytics department that will lead a connected ecosystem of data, technology, tools, techniques, people and processes. This innovative data & analytics function will drive advanced analytics and actionable insights to help drive Hilton's performance. What will I be doing? The Analytics team serves as internal consultants to key functions across the business, including Hilton's Customer, Marketing, Digital, and Revenue and Sales organizations, with specialized support for the executive leadership team. The team consists of both embedded subject matter authorities (like this role), who serve as strategic advisors to key partners and technical guides, who are proficient in Tableau, R, SAS and MicroStrategy. The team is fully integrated within the business functions in order to ensure close partnerships and to effectively measure and drive company performance. As a Senior Manager of Marketing Analytics, you will work directly with the Director of Marketing Analytics and team. You will be responsible for driving Marketing strategy and execution through actionable insights with a focus on statistical analysis and predictive modeling. More specifically, you will: * Work with large data sets, amazing teammates and business partners, and on a diverse set of interesting problems in an area that has phenomenal business impact * Serve as the statistics and modeling authority on the Marketing Analytics team, leading and promoting the practical application of statistics throughout the Marketing organization and Marketing Analytics team * Design, build, and operationalize predictive models for marketing, including forecasting performance, evaluating impact of marketing initiatives, and understanding the relationship between marketing and business metrics * Work with internal and external partners to develop and implement a marketing attribution and mix model * Design and measure experiments to test marketing hypotheses around optimal spend, strategy, and tactics * Identify critical business problems, translate them into structured analyses, synthesize data from various sources, and deliver insights that drive strategy, by partnering closely with the business and Analytics teammates * Constantly look for improvements in tools, data sources, and analytic techniques to improve various aspects of marketing analytical and business needs * Think strategically about opportunities to drive connections across Hilton's analytics teams, sharing best practices, and driving stakeholder value What are we looking for? We are seeking problem solvers, who are passionate about hospitality and who love the chance to create extraordinary guest experiences. We believe success in this role will demonstrate itself through the following attributes and skills: * Ability to engage audiences * Collaborative and interpersonal teammates, who build positive relationships, exhibit tact and earn trust * Strong communicators, both verbally and in writing, who effectively communicate at all levels of the organization * Problem solvers, who are flexible and creative in finding solutions for hard problems * Self-starters, who take initiative in leading goals, utilize analytical skills and possess adaptability to change * Accountable individuals, who take ownership of projects, effectively communicate results and recommend improvements * Respectful teammates, who possess a good work ethic and high degree of integrity To fulfill this role successfully, you must possess the following minimum qualifications and experience: * BA/BS Bachelor's Degree * Seven (7) years of professional experience * Five (5) years of experience analyzing data and building predictive models * Five (5) years' experience analyzing large data sets with SQL, R, SAS, or other statistical package * Expert analytical, quantitative, and statistical skills It would be advantageous in this position for you to demonstrate the following capabilities and distinctions: * MA/MS Master's Degree in Statistics, Analytics, or Applied Mathematics * Functional experience in Marketing or Marketing Analytics * Experience with Adobe Analytics * Experience with BI tools (including Tableau, MicroStrategy, SAS, Qlik, etc.) What will it be like to work for Hilton? Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all! EOE/AA/Disabled/Veterans Apply Now Apply Now Not ready to apply? Not ready to apply? Check Out Similar Jobs Senior Manager, Marketing Analytics | McLean, VA Jobs | Data and Analytics Jobs Job Snapshot Employment Type: Full-time Location: Hilton Corporate 7930 Jones Branch Drive McLean, VA Job ID: COR010FS Date Posted: 10-23-2018 We are seeking problem solvers, who are passionate about hospitality and who love the chance to create extraordinary guest experiences. We believe success in this role will demonstrate itself through the following attributes and skills: * Ability to engage audiences * Collaborative and interpersonal teammates, who build positive relationships, exhibit tact and earn trust * Strong communicators, both verbally and in writing, who effectively communicate at all levels of the organization * Problem solvers, who are flexible and creative in finding solutions for hard problems * Self-starters, who take initiative in leading goals, utilize analytical skills and possess adaptability to change * Accountable individuals, who take ownership of projects, effectively communicate results and recommend improvements * Respectful teammates, who possess a good work ethic and high degree of integrity To fulfill this role successfully, you must possess the following minimum qualifications and experience: * BA/BS Bachelor's Degree * Seven (7) years of professional experience * Five (5) years of experience analyzing data and building predictive models * Five (5) years' experience analyzing large data sets with SQL, R, SAS, or other statistical package * Expert analytical, quantitative, and statistical skills It would be advantageous in this position for you to demonstrate the following capabilities and distinctions: * MA/MS Master's Degree in Statistics, Analytics, or Applied Mathematics * Functional experience in Marketing or Marketing Analytics * Experience with Adobe Analytics * Experience with BI tools (including Tableau, MicroStrategy, SAS, Qlik, etc.)

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