Digital Marketing Strategist

Employer
Laureate Education
Location
Columbia, MD
Posted
Nov 09, 2018
Closes
Nov 12, 2018
Function
Accountant, IT
Hours
Full Time
GENERAL SUMMARY The Digital Marketing Strategist will be responsible for developing marketing strategies market opportunity analysis and campaign strategies to drive leads and enrollments across the assigned verticals and programs through a wide variety of digital channels eg PPC CPM buys SEO website and landing page optimizations He she will work with a cross functional team to develop implement and optimize results oriented plans then manage execution to achieve targets The Digital Marketing Strategist will also be responsible for coordinating the day to day communications across multiple areas of the business to drive alignment and collaboration A successful Digital Marketing Strategist will juggle multiple priorities and demands in order to achieve a positive outcome for the business as well as demonstrate an ability to communicate interpersonally with a wide range of stakeholders and grasp differing viewpoints clearly ESSENTIAL DUTIES AND RESPONSIBILITIES Requires a broad understanding of digital marketing principles particularly those focused on performance marketing paid search social SEO conversion rate optimization message testing etc Requires ability to develop and work with reports that cover marketing performance site performance user behaviors P Ls budgets and market research data Develop a deep understanding of market dynamics including competition in the marketplace the target markets information needs and successful user applications Identify recommend and help develop successful visitor experiences Collaborate with the brand and content team to develop impactful content for an engaging experience that aligns with Waldens brand Responsible for ensuring the business plans are executed and results are analyzed for future direction Work with marketing channel partners to develop strategies and set direction for campaigns ensure all parties are in place to execute the plans manage budgets inquiries enrollment attrition tracking and forecasting for the campaigns Collaborate with research and analytics teams to articulate high level strategic questions to help guide the data collection and reporting process Take ownership digital strategy for assigned products and contribute as a team player by applying strong leadership skills and building a high performance cross functional team environment Collaborate with management team to project impact of marketing campaigns TECHNICAL MANAGERIAL and PEOPLE SKILLS REQUIRED To perform this job successfully an individual must be able to perform each essential duty satisfactorily The requirements listed below are representative of the knowledge skill and or ability required Incumbents will be evaluated in part based on performance of each essential function Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions Demonstrated track record of driving marketing results Skilled in planning organizing and project management Skilled in budget development and management Understanding of business analysis tools and methods Ability to manage multiple competing priorities Advanced critical thinking analysis and synthesis skills Proficient with intermediate Microsoft Word Excel PowerPoint email and Internet software Must thrive in a fast paced constantly changing environment with tight deadlines and multiple priorities EDUCATION and or EXPERIENCE Bachelor s degree MBA preferred years of related Marketing experience with special interest in the higher education experience As a member of our team you will enjoy a competitive salary and attractive benefits including medical dental and life insurance k plan and much more Laureate Education Inc provides the opportunity to impact the lives of highly motivated adult learners

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