Director, Digital Marketing

Neustar, Inc.
Sterling, VA
Nov 09, 2018
Nov 12, 2018
Executive, Director
Full Time
Neustar Inc is a leading global information services provider driving the connected world forward with trusted holistic identity resolution More information is available at https www home neustar Job Requisition R Director Digital Marketing Open Primary Location STERLING RT Job Description What We Are Looking For Seasoned Director of Digital Marketing who will oversea the planning development and execution of inbound and outbound digital marketing efforts via Web properties search engine optimization SEO search engine marketing SEM online affiliates mobile and emerging online channels This person will be responsible for working with and leading a team to develop media initiatives to support the organization s marketing strategy and oversee the planning and purchase of paid media a through our agencies This role requires a strong knowledge of today s media landscape including offline eg print broadcast out of home and online media channels and technologies eg online display pay per click search engine marketing content syndication retargeting Here s How You ll Make A Difference Manage a team of web optimization and paid media experts Manage corporate Web properties to support the company s business objectives eg revenue qualified leads brand presence awareness a Manage SEO SEM efforts a Use digital metrics eg site traffic visitor paths conversion rates to optimize online marketing spend a Test the performance of landing pages special promotions content and product placement a Coordinate with campaign marketing field marketing and communications to align online activity with broader campaign initiatives a Establish program measurement methodology and analyze results in terms of ROI and success criteria attraction engagement quali cation acceleration a Set inbound lead goals and measure results a Oversee media spend and search against performance metrics to optimize results a Develop buyer centric Web site navigation a What You Bring to the Table Web Experience optimizing Web sites for branding and demand creation objectives a Experience managing Web agency relationships strongly desirable a Development of integrated marketing programs that combined inbound and outbound tactics a Previous experience with AB and multivariate testing a Familiarity and experience with digital reporting tools and methodologies a Must be able to manage multiple conflicting priorities Digital Media Strategy Ability to manage the daily execution and monitoring of media plan Manage day to day paid media operations including ensuring design team meets deadlines Provide forward looking insights on new digital strategies technologies and emerging best practices Monitor the organization s overall media efforts for alignment with strategy and effectiveness to meet overall goals Report on the results of paid media efforts in relation to brand demand creation and corporate initiatives providing reporting on e ectiveness across all advertising campaigns and channels Continually look for ways to optimize and improve paid media performance The Fine Print A BA BS Degree is required Minimum of years professional experience in digital marketing role Five to seven years of online marketing experience with a strong focus on web analytics a Three or more years of b to b media experience a Five to seven years of SEO SEM experience a Web optimization ad testing Knowledge of current and emerging Web Internet applications and Web testing methods Knowledge of media strategy and digital ad technology Neustar does not accept unsolicited resumes from external firms or agencies Neustar will not be responsible for placement fees associated with unsolicited resumes DIVERSITY Diversity inclusion and teamwork are second nature to Neustar and these values permeate our entire business structure Neustar is committed to creating an environment where a wide spectrum of opinions and beliefs are actively sought listened to and respected Further our talented workforce draws from the many geographic areas and markets in which Neustar operates worldwide which represents a distinct competitive advantage The rich and varied personal and professional backgrounds of our employees make Neustar a dynamic and rewarding company at which to build a career We invite you to join us EOE of Minorities Females Vets Disability Neustar Inc considers all applicants for employment without regard to race color religion sex national origin age disability sexual orientation or status as a Vietnam era or special disabled veteran in accordance with federal law and other state and local requirements Neustar Inc complies with applicable state and local laws prohibiting discrimination in employment and provides reasonable accommodation to qualified individuals with disabilities in accordance with the American with Disabilities Act ADA and applicable state and local laws