Transit Marketing Specialist
Department of Transportation –Transit Marketing Specialist (IRC34301))
The Marketing Specialist is responsible for conducting outreach and devising and implementing marketing plans and strategies to influence employers, employees and residents to switch from driving alone to "alternative modes" (e.g., transit, car/vanpooling, walking, biking, telework). The Marketing Specialist functions as a key part of CSS's effort to address traffic congestion, air quality, and sustainability concerns. The successful candidate will need to be outgoing, creative, customer service oriented and focused on influencing behavior change around commuter transportation. Candidates will be expected to work independently to conduct outreach and promotional efforts, as well as performing as part of a team. Duties include making "cold calls," researching prospects and conducting follow up communications on a regular basis with clients; planning and carrying out Commuter Information Fairs and special events designed to capture interest and incentivize action; making persuasive presentations to business and employee groups, civic organizations, and County and regional entities; regularly updating a contact management database; researching new programs and services; providing technical assistance to businesses in formulating and implementing traffic mitigation plans and reporting requirements; conducting outreach for the Annual Commuter Survey; and providing staff assistance to Transportation Management District Advisory Committees.
Candidates must have excellent writing and presentation skills, including proficiency with Microsoft Word, PowerPoint and Excel; be able to collect, organize and analyze data and compile reports, and prepare newsletter articles, publications and display materials. Simple graphic design capabilities, familiarity with social media, and multilingual capabilities are desirable but not required.
Candidates must be reliable in their work habits, in order to fulfill business commitments. Writing/presentation samples will be requested and a brief exercise related to writing and presentation skills will be conducted at the time of interview.
Candidates must be able to frequently travel out of the office throughout the County and elsewhere in the metropolitan area for events, presentations, and meeting to promote TDM-related alternatives. Candidates must be able to lift/carry 10 lbs., and reach and bend as necessary to load/unload, transport and set up/break down displays, tents, tables, chairs and other equipment required for events.