Sr. Digital Marketing Specialist
Description At Pearson, we're committed to a world that's always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always reexamining the way people learn best, whether it's one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology-and each other to surpass these boundaries-we create seeds of learning that become the catalyst for the world's innovations, personal and global, large and small. Pearson's Online & Blended Learning K-12 group provides high-quality, highly accountable online education solutions to schools, school districts and students in grades K-12. It serves families and schools with a variety of digital learning and online school solutions including Connections Academy, International Connections Academy, and Pearson Connexus. The group, formerly known as Connections Education, is based in Columbia, Maryland and has been named a "Top Workplace" by the Baltimore Sun for three consecutive years and a "Best Place to Work" by Baltimore magazine. Recognized for its outstanding curriculum, high-quality teachers and leadership, Pearson Online & Blended Learning is committed to expanding quality education through technology, and helping students achieve both academic and personal success. . Position Summary : Working from our office in Columbia, MD, the Senior Demand Generation Analyst with work with the marketing team to manage effective lead nurture programs to acquire new families across all lines of business at Pearson Online and Blended Learning. The person in this position experience across email marketing, content marketing and paid social channels. In addition, the Senior Demand Generation Analyst should have a proven track record working with cross-functional teams and internal and external marketing resources, managing multiple projects simultaneously, and analyzing and reporting on performance. This key team member should be a high energy, self-starter with excellent interpersonal and written communication skills and the ability to impact performance across the entire marketing funnel. Pearson Online & Blended Learning is focused on providing a flexible work environment to its employees, including the ability to work from home on a regular basis in most positions. We believe that flexibility in work/life balance is a critical part of our culture and employee satisfaction, and we are proud to provide to our employees the ability to work from anywhere, anytime. In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to privacy of records, technology standards, equipment standards and expectations. The following equipment will be provided to you by the company as a full-time employee: Laptop and phone Headset The following equipment will need to be provided by you, as the employee, when working from home: 2ndmonitor (required) Mouse (required) Keyboard (required) Primary Responsibilities : Work with the team to define the Demand Gen nurture strategy including email and social media content plans to drive lead to enrollment conversion rate Manage agency efforts for all lead nurture advertising campaign elements, including ad copy, creative direction/images, list targeting and optimization techniques required to run successful, cost effective ads to achieve established goals. Work with the internal analytics team and external agency to define and implement nurture campaigns tracking and measurement Lead execution of lead nurture efforts for partner programs and international private school Proactively work with our external agency to ensure we meet all deadlines in the campaign development schedule Responsible for ensuring all campaigns deployed are tagged correctly to track leads and ROI in Google Analytics Assist with online marketing budget planning, optimization, invoicing and reconciliation, to ensure all online marketing efforts are completed within the allocated budget as cost-effectively as possible Other duties as assigned Qualifications Bachelor's degree required Minimum 5 years of email and content development experience, including content planning and execution Experience with online advertising including remarketing and social paid media advertising Understanding of online marketing best practices and platforms such as AdWords and Facebook Ads Manager Familiarity with Google Analytics and Salesforce a must Excellent written and oral communication skills, with exceptional attention to detail Strong commitment to timelines, accuracy and professionalism Team player and positive attitude in a results-driven environment Extensive knowledge of online and mobile marketing landscape and trends Data-driven approach and strong analytical skills Ability to work in a fast-paced, changing environment with all levels of management #LI-SF Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. Job Unposting: Ongoing Schedule: Full-time Regular Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.