PNAS is seeking a marketing associate to work with the Executive Editor to implement strategies to achieve marketing and publicity goals for the weekly scientific research journal, PNAS (www.pnas.org). Prepares all marketing materials (infographics, ads, giveways, newsletters, brochures, etc.): drafts copy and coordinates design, production, and distribution. Manages the social media program and coordinates with the media and communications department. Prepares regular website statistic reports. Helps develop and implements strategies for outreach and promotion of the journal. Manages market research such as surveys and focus groups. Coordinates GoogleAd Words campaign and house advertising. Supervises the marketing assistant. The position requires strong market research skills, interpersonal skills, facility in verbal and written communication, excellent organizational ability and attention to detail, and an ability to multi-task.
ESSENTIAL JOB DUTIES:
1. Helps plans and implement marketing and publicity strategies. Helps create marketing and promotion plans including plans for publicity, advertising, direct mail, and any other promotional activity deemed appropriate. Measures the effectiveness of marketing/promotional activities and recommends adjustments/improvements.
2. Actively seeks opportunities to market and publicize products, services, or initiatives though a variety of media including web-based outlets. Implements marketing activities and campaigns. Develops promotional materials including writing copy to promote new products, services, or initiatives.
3. Works closely with staff to provide input and feedback on marketing efforts. Collaborates with design/production staff and vendors in creating marketing materials. Creates direct mail pieces, including flyers, postcards, and brochures and oversees timely and accurate distribution of materials.
4. Evaluates advertising opportunities. Investigates new resources for promoting and marketing products and services.
5. Manages marketing and publicity aspects of website. Conducts web campaigns and promotes effectively on the website.
6. Monitors, analyzes, and evaluates effectiveness of marketing initiatives and programs. Prepares reports on results, using data to make decisions about future campaigns and marketing efforts and to recommend adjustments/improvements. Measures, analyzes and reports key trends.
7. Collaborates with the Executive Editor on the development of budgets for marketing and publicity activities. Monitors and manages expenses throughout the year to ensure adherence to budget.
8. May mentor and/or supervise staff.
Required Knowledge, Skills, and Abilities: Requires excellent communication skills, detail orientation, deadline and budget sensitivity, and an ability to analyze and develop marketing strategies. Ability to solve intellectual problems of appreciable variety and complexity using originality and ingenuity. Ability to exercise appreciable latitude for independent judgment and action. Experience working in complex environments with a high degree of organizational effectiveness. Ability to work successfully in a team environment. Ability to develop relationships with co-workers and employees in other National Academies' departments through effective communication. Excellent written and verbal skills with a proven ability to effectively interact with all levels of employees.
Minimum Education/Training Requirements: Bachelor's Degree in Marketing or related field, or equivalent knowledge.
Minimum Experience: Three years of related professional experience.
Physical Capabilities: Ability to work at a computer for extended periods of time.
Supervisory Responsibilities/Controls: Reports to Executive Editor. Sets objectives with supervisor. May supervise staff.
Work Environment: Office environment, with occasional travel between National Academies' facilities and to off-site meeting/sponsor locations.
Any qualification to be considered equivalent, in lieu of stated minimum, requires the prior approval of the Office of Human Resources.
The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Some functions in this description may be specific to a particular unit of the National Academies and not applicable to other units.Employee Type:EmployeeScheduled Weekly Hours:37.5City/State:Washington, District of Columbia