Digital Direct Response Marketing Manager

Location
Singapore, Singapore
Posted
May 14, 2018
Closes
Oct 04, 2018
Function
Management
Hours
Full Time
Digital Direct Response Marketing Manager, Motley Fool Singapore

Motley Fool Singapore is looking for a Digital Direct Response Marketing Manager to join the team responsible for the company's online direct response marketing initiatives, including member acquisition, retention and external marketing efforts.

The Marketing Manager will be responsible for developing, leading, and executing acquisition campaigns and lifetime value expansion campaigns from inception to completion. The ideal candidate will have demonstrated knowledge and experience with: direct response marketing, market research and competitive landscape, developing marketing creative, cross-channel campaign management, reporting and analytics, segmentation, and project management.

The right candidate will thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, and not afraid to take risks. The successful candidate will collaborate across the globe with technical, creative, and strategy groups to create best in class experiences.

If you understand the online direct response space, have a deep knowledge of consumer psychology as it relates to marketing and motivating customer behavior, and are ideas- and results-orientated, this could be the position for you.

This role is based in Singapore and candidates must currently reside in-country or currently have the proper visa to work in Singapore. The role will interface on a daily basis with Motley Fool Headquarters in Alexandria, VA, USA.

Responsibilities:

Develop, plan, and execute all marketing activities across acquisition, retention, and winback efforts across all products and servicesConceive, develop, and implement innovative marketing strategies to grow and retain subscribersCollaborate closely with stakeholders including copywriters, sales, editorial, customer service and tech teams to deploy marketing effortsExecute tests and measure and analyse campaign results to continuously improve the customer experience and drive salesBuild and maintain working relationships with publishers, advertisers, strategic partners, list brokers, and other vendorsOwn highly visible customer acquisition campaigns including responsibility for writing headlines and other copy, scheduling, testing, measuring, analyzing performance, and identifying new opportunities based on customer and business data

Qualifications:

Experience in planning, building, executing, tracking, and analysing complex marketing campaigns; proven track record of launching and executing end-to-end marketing projects, including planning, segmentation, creative development, budget management, measurement and optimisationDeep knowledge of and passion for direct response marketing, with demonstrated experience in multi-channel marketing delivery and communicationsExperience with media buying and effectively managing spend toward meaningful ROIAbility to discern great marketing copy from the mediocreStrong analytical backgroundAbility to bridge data analysis, research, competitive intelligence, and marketing savvy to build efficient and scalable customer acquisition programsAbility to communicate and interface with teams across the globe, most specifically in Alexandria, VA, USA

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