Analyst, Marketing Analytics

Employer
Hilton Corporate
Location
Mclean, VA
Posted
Aug 08, 2018
Closes
Aug 20, 2018
Function
Analyst
Hours
Full Time
Hilton is creating a best-in-class data & analytics department that will lead a connected ecosystem of data, technology, tools, techniques, people and processes. This innovative data & analytics function will drive advanced analytics and actionable insights to help drive Hilton's performance.What will I be doing?The Analytics team serves as internal consultants to key functions across the business, including Hilton's customer, marketing, digital revenue and sales organizations with specialized support for the executive leadership team. The team consists of embedded subject matter experts who serve as strategic advisors to key partners and technical authorities who are proficient in Tableau, R, SAS and MicroStrategy. The team is fully integrated within the business functions in order to ensure close partnerships and to more effectively measure and drive company performance. As an Analyst of Marketing Analytics, you will collaborate with the Director of Marketing Analytics. You will drive Marketing strategy and execution through actionable insights with a focus on complex and multi-functional ad-hoc reporting and analysis. More specifically, you will: Work with large data sets and work on a diverse set of interesting problems in an area that has extraordinary business impactIdentify critical business problems, translate them into structured analyses, synthesize data from various sources and deliver insights that drive strategy by partnering closely with stakeholders and Analytics teammatesCollaborate with amazing teammates and business partners to develop, implement, communicate, deliver and interpret critical metrics and performance indicators on a monthly basisSupport advanced analysis requests and develop insights using techniques such as scenario, sensitivity and regression analysisWork closely with other Data and Analytics teams to gather business requirements, build and deliver reports and self-service dashboardsSeek improvements in tools, data sources and analytic techniques on a continuous basis to improve various aspects of marketing, analytical and business needsThink strategically about opportunities to drive connections across Hilton's analytics teams, sharing standard methodologies and driving stakeholder valueWhat are we looking for?The success in this role will demonstrate itself through the following attributes and skills:Collaborative and interpersonal teammates who build positive relationships, exhibit tact and earn trustStrong communicators, both verbally and in writing, who effectively communicate at all levels of the organizationProblem solvers who are flexible and creative in finding solutions for hard problemsSelf-starters who take initiative in managing goals, utilize analytical skills and possess adaptability to changeAccountable individuals who take ownership of projects, effectively communicate results and recommend improvementsTo fulfill this role successfully, you must possess the following minimum qualifications and experience:BA/BS Bachelor's DegreeOne (1) year of professional experience or similar experience gained through an analytical internship and quantitative courseworkExperience analyzing data and benchmarkingExperience creating and analyzing management reports, including dashboard design and developmentIt would be advantageous in this position for you to demonstrate the following capabilities and distinctions:MA/MS Master's DegreeThree (3) years of professional experienceFunctional experience in Marketing or Marketing AnalyticsExperience in advanced analytics techniques and tools, particularly RExperience with Adobe AnalyticsExperience with Business Intelligence tools, including Tableau, MicroStrategy, SAS and QlikWhat will it be like to work for Hilton?Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all! EOE/AA/Disabled/Veterans