Director, Regional Alliances (GUAA) - Office of Advancement
Director, Regional Alliances (GUAA) - Office of Advancement
The Office of Advancement supports the mission of Georgetown University, its faculty, and students by developing relationships with key constituencies, connecting with alumni, and working with donors to help them know and understand opportunities for partnership with the university.
The Director of Regional Alliances (GUAA) works with current and potential Alliances specifically chartered by the Georgetown University Alumni Association. Currently, the Georgetown Entrepreneurship Alliance is chartered by GUAA and GUAA seeks to strategically identify 3 additional Alliances for future charter. This position will also work with the Women of Georgetown Initiative of GUAA in order to strategically engage alumnae of Georgetown. The hope is that this will enhance and amplify the efforts of the overall Office of Advancement Alliances and strategy by adding additional opportunities and areas for alumni engagement. This position will work to research, incubate, launch and grow GUAA Alliances depending on the phase of development of that Alliance. This will include market research, data analysis, events and programs, volunteer management, identification, and stewardship, membership models, development, etc.
GUAA has seen the value of professional networking alliances demonstrated through its chartering of the Georgetown Entrepreneurship Alliance. Given an already strong regional and class structure, the GUAA Alliances position provides an opportunity to enhance and amplify the third pillar through which Alumni can engage with Georgetown. The current GUAA and GU Alliances, and those that will follow under GUAA, have greatly enhanced the engagement of Alumni who may not be inclined to be involved with Georgetown socially through their class or local club. By growing engagement with Alliances, GUAA also hopes to
a) connect alumni with each other for the purposes of networking, thereby connecting them more closely to Georgetown;
b) grow the GU/GUAA brand in industries of strategic importance;
c) grow the mentorship and job/internship/informational resources for students.
Duties include but are not limited to:
Event/Program Execution & Development
- Drives strategy for and serve as primary contact for the Georgetown Entrepreneurship Alliance, chartered by the Georgetown University Alumni Association, and GUAA Women of Georgetown Initiative, including volunteer management, event planning and execution, long term programs, and overall communications plan.
- Coordinates and executes best-in-practice entrepreneurship related events for the purposes of networking and professional development including overall event strategy and annual plan, as well as building event content, speakers, budgeting, and marketing. This includes the annual award-winning GEA Awards Celebration and Annual Alumni Pitch Competition at John Carroll Weekend among others.
- Works with cross campus partners to plan and execute the 500+ person Women's Forum including overall theme, communications, marketing, messaging, and branding, and an extensive list of speakers, many of whom are managed prospects, and topics.
- Manages alumnae dinner series with high level prospects, and large scale events in markets across the country.
- Partners with Senior Director and GUAA Volunteer Leadership in the strategic planning for future GUAA chartered Alliances including understanding and planning for the evolving staff and financial resources needed for phased approach to Alliance development. Applies for grants and funding from GUAA as appropriate to their Strategic Planning process and operating budget.
- Partners with volunteer boards and GUAA Career Services Committee in the creation of a overall long term strategic plan for individual alliances including annual metrics and goals and ensuring their alignment with GUAA and GU strategies and goals.
- Researches future GUAA Alliances and determine viability based on market research, alumni data, identification of leadership, strategic alignment or importance with GU/GUAA. .
- Leverages market research and best practices for engaging specific populations.
- Analyzes GUAA Alliances engagement efforts including touch points, membership, Annual Giving participation rates, etc.
- Works with potential new, chartered GUAA Alliance(s) that have been identified as strategic priorities in order to grow a sustainable leadership base, demonstrate relevance and impact via alumni data, and show proven track record of success and growth in incubation. Work with these groups on the determination of their mission and potential strategic plan. These may include alliances focused on Energy, HR/Executive Recruiting, etc.
- Supports the communications efforts of the GEA and Women of Georgetown via email, social media, website, and e-news. Partner with Advancement as possible to leverage the technology (iModules, GU360, Exact Target, etc) and resources for seamless data synergies and optimization of process and resource.
- Grows overall touch points for both GEA and Women of Georgetown via events, social media, membership, and subscribers.
- Liaises with other on campus women and entrepreneurship focused groups and programs, serving as an aggregator and convener and ultimately amplifier of these groups, most notably, Georgetown Women's Alliance, the Women's Center, Institute for Women, Peace, and Security, Start Up Hoyas, etc.
- Liaises with internal teams and cross campus partners in order to cross-promote and cross program - Regional Engagement, Alumni Career Services, various Career Centers, & Hoya Gateway.
Volunteer Development & Management
- Manges the elected leadership Board of the GEA (including President, Treasurer, Committee Chairs, etc) and ensure compliance with GEA bylaws and GUAA policies. This includes monthly board meetings, and developing and growing the leadership and board.
- Manages the leadership council of the Women of Georgetown Initiative including chair and committee leads.
- Works with steering committee of the Georgetown Women's Forum and GUAA Board of Governors to drive professional alliance strategy.
- Solicits corporate and individual sponsorships/donations for the both the Women's Forum and GEA Pitch Competition.
- Responsibility for general administrative duties including oversight of financials and bank account, maintenance of database (as appropriate and in conjunction with volunteers) and volunteer meetings.
- Communicates closely with each professional interest group to guide them through University policies and procedures, inform them of best practices and help reduce the need to duplicate efforts in terms of the execution of events.
- B.A. Required
- Four to six years specific experience in higher education, career services, or working with professional associations
- Experience and success in managing and partnering with volunteers
- Experience and success in marketing, public relations and communications preferred
- Proven success in developing and managing events and programs required
- Experience with e-marketing, database development, co-marketing partnerships, and sponsorship development preferred
- Demonstrated experience in leveraging data to drive strategy
- Creativity and innovation in building programs in addition to project management skills
- Excellent oral and written communication skills with ability to adapt communications style for various audiences
- Strong organizational skills, with ability to successfully manage multiple projects simultaneously and meet deadlines
- Enthusiastic “people person” who communicates easily with diverse professionals and personalities
- Volunteer management, event planning, and strategic planning skills are a necessity. Experience in higher education a plus
- The highest standards of professionalism, integrity and emotional intelligence are essential for success
- Willingness and ability to travel on occasion to select cities (mostly U.S.)
- Willingness to work occasionally on nights/weekends
- Strong ability to understand how technology can be used to improve current internal and external processes and service delivery
- Familiarity and interest in the unique culture and traditions of Georgetown University
- Willingness to research potential members using existing tools of the University and any external technology (i.e. Professional Associations and Social Media)
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