Marketing Manager

The Creative Group
Owings Mills, MD
Aug 08, 2018
Aug 22, 2018
Full Time
Ref ID: 02000-9501407875Classification: Mktg/Comm ManagerCompensation: $32.00 to $40.00 per hourThe Creative Group is searching for an experienced Marketing Manager to cover MAT leave for a client in the financial industry! Day-to-Day Responsibilities: - Work with marketing representatives from across all lines of business to identify site side personalization requirements - Capture incoming data signals and create, maintain and delete traits and segments within the DMP to satisfy personalization use cases - Consult with marketing across the enterprise to identify 1st party data sources - Collaborative with the Client and Marketing Insights (CMI) team to on-board 1st party data sources into the DMP - Work with external media agency partners to leverage the DMP for advanced analytics insights - Become a Subject Matter Expert (SME) across the 3rd party data ecosystem. Use knowledge to consult across the Advertising, Marketing and agency teams to drive ad targeting and site side personalization programs - Work with Adobe support to build destination integrations with key media and data partners - Assist on a variety of digital advertising related campaign projects for the 529 College Savings business, including display banner advertising, paid search, reporting dashboards, ad trafficking sheet, landing pages etc. - Coordinate campaign requirements and deliverables between internal resources, external teams and third parties/vendors to ensure all needed assets, resources, costs and deadlines are identified and managed day-to-day to successfully meet organizational expectations - Helps direct external media agency in developing strategy and tactics to drive positive marketing performance for the 529 business. Manage agency resources to meet objectives- Bachelor's in Marketing or related field - Project Management experience - Experience with Data Management Platforms (DMP) ? specifically with Adobe Audience Manager (AAM) - Experience with Marketshare for Multi-Touch Attribution reporting and analytics is a PLUS - 8+ years of experience - Candidate with a 2-5 years of experience at a media agency with a fair amount of experience in ad operations and ad technology experience is preferred For consideration, please send a resume and work samples (if applicable) to [Click Here to Email Your Resume]At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books - and of course, everything is free and available when you need it.Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.All applicants applying for US job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada. (C) 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

Similar jobs