Media Relations Manager

Job Description

MINIMUM QUALIFICATIONS

Education

  • Bachelor's degree in communications, journalism, marketing, public affairs, public relations, business administration, or a related field.
  • In lieu of bachelor’s degree, a high school diploma or GED and four (4) years on the job training to substitute the minimum education requirement.  Training disciplines such as public relations, media relations, journalism field, print and broadcast interviews, both live and taped.
Experience

    A minimum of seven (7) years’ experience in public relations, media management or journalism field.
Certification/Licensure

N/A

Preferred

  • Multimedia skills, such as video editing and web development.

Medical Group:

Satisfactorily complete the medical examination for this position, if required.  The incumbent must be able to perform the essential functions of this position either with or without reasonable accommodations.

SUMMARY 

The Media Relations Manager is responsible for assisting with management of activities for the Office of Media Relations. The Media Relations Manager serves as deputy chief spokesperson for the Authority and manages Metro's media relations efforts with traditional media (TV, radio, print, online) and key external agencies.  The individual works closely with the Chief Communications Officer to develop media strategy on issues affecting the Authority. Significant writing is required, as is the ability to provide professional, on camera and on-the-record comments on behalf of the agency.

ESSENTIAL FUNCTIONS

  • Develops comprehensive communication programs to “tell Metro’s story” directly to customers, stakeholders, and the public regarding new services, initiatives, and corporate business matters. Highlights progress in key policy areas, including but not limited to safety, reliability and financial stability. Works closely with other departments to execute communication strategies.
  • Manages media relations projects and activities for the Authority, including but not limited to development, production, implementation and administration of all strategic media plans. The individual analyzes and evaluates media plans for effectiveness and recommends appropriate alternatives.
  • Creates communications campaigns for priority initiatives, including but not limited to key policy matters, talent recruitment, customer engagement, and other priorities identified by the Chief Communications Officer or Executive Management Team.
  • The Media Relations Manager deals with print and broadcast media on a day-to-day basis, responding to inquiries and generating information pertaining to the Authority, including local, regional and national media outlets.
  • Serves an official Authority spokesperson on a variety of issues affecting WMATA and the communities served. This includes 24-hour on-call duty to provide support during service disruptions or emergencies, and to respond to media inquiries concerning Authority policies, business matters, and service issues outside normal business hours, including weekends and holidays.
  • Works closely with individuals in other departments and offices to coordinate media relations activities such as media photo opportunities, formal and informal press conferences, live interviews, taped interviews, group interviews, one-on-one interviews, and media roundtable discussions.
  • Advises and prepares the General Manager, Executive Management Team, Directors, and subject-matter experts for interviews with reporters and arranges such interviews. Advises the Chief Communications Officer on strategic and tactical matters to maximize positive news coverage.
  • Responsible for researching, writing and editing a broad range of communication materials, including news releases, talking points, media advisories, fact sheets and media/press kits. Disseminates talking points/message points to appropriate internal audiences for their use in responding to media inquiries.
  • Evaluates media-related programs and projects to gauge the effectiveness of communication efforts. Makes recommendations regarding communication tactics based on research and experience. Develops management and administrative reports within the Office of Media Relations.
  • Uses available technology to post news related to the Authority on Metro's web site, transmit information through email alerts or similar technology. Works in coordination with other members of the Media Relations (MREL) team to ensure news appropriately transmitted via social media channels.
  • Builds professional relationships with reporters to establish credibility, positive rapport, and fair coverage of issues critical to the Authority.
  • Coordinates with colleagues in other departments and offices to help develop strategies for presenting these programs to the media and the public. The individual works closely with the Chief Communications Officer to develop media strategy on issues affecting the Authority.
  • Must maintain confidences while working with confidential information. Must be able to meet tight deadlines and perform effectively in a fast-paced, breaking-news environment.

OTHER FUNCTIONS

The essential duties listed are not intended to limit specific duties and responsibilities of any particular position. Nor is it intended to limit in any way the right of managers and supervisors to assign, direct and control the work of employees under their supervision.

 

Evaluation Criteria:

Consideration will be given to applicants whose resumes demonstrate the required education and experience. Applicants should include all relevant education and work experience.
Evaluation criteria may include one or more of the following:

  • Personal Interview 
  • Skills Assessments 
  • Verification of education and experience 
  • Criminal Background Check 
  • Successful completion of a medical examination including a drug and alcohol screening 
  • Review of a current Motor Vehicle Report

Closing:
Washington Metropolitan Area Transit Authority, a Federal contractor, is an Equal Opportunity / Affirmative Action employer.  All qualified applicants receive consideration for employment without regard to race, color, creed, religion, national origin, sex, gender, gender identity, age, sexual orientation, genetic information, physical or mental disability, or status as a protected veteran, or any other status protected by applicable federal law, except where a bona fide occupational qualification exists.  Our hiring process is designed to be accessible and free from discrimination.

This posting is an announcement of a vacant position under recruitment.  It is not intended to replace the official job description.  Job descriptions are available upon confirmation of an interview.

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