- Full Time
Marketing ManagerThe Motley Fool Singapore is looking for a passionate and analytical marketing professional with 3+ years of experience in direct response marketing. If you love constantly searching for higher conversions by running split tests and digging deep into the results, this job is for you.This role will be responsible for driving new members into our subscription services. And will be managing a comprehensive, multi-channel marketing program that generates 50% of our annual acquisition revenue.We are looking for...Someone who LOVES direct response marketing.Someone who is ALWAYS learning and trying to improve.Someone who has experience with segmentation and content personalization.Someone who can't imagine life without Pivot Tables.Someone with email marketing experience.Someone who has a combination of creative, analytical, and organizational strengths.If you draw energy from working with a dedicated team, barreling towards a goal at 100 miles per hour, changing direction mid-course, licking your wounds from failure and celebrating your victories together, this is the team for you. If you judge yourself at the end of each day by how much you contributed to your own team, the other teams in the company that you support or that you draw support from, and the people in the world that you helped, this is the role for you.And if you know why a new email address on file is of greater value to a subscription-based business model than a Facebook Like; or how a marketing message would be positioned differently depending on the audience you're interested in converting, then we are looking for you.The Motley Fool's purpose is to help the world invest - better. Join the team that brings the market-beating, life-changing services of The Motley Fool to Singapore.Job Responsibilities: Oversee weekly testing efforts with the goals of improving key performance metrics, identifying and optimizing database segments, pushing marketing materials towards the next breakthrough, and hitting budget targets for new members.Track performance of components vigilantly and communicate to creative team to make adjustments on the fly and throughout the campaign to improve results.Ensure weekly marketing calendar is achieving maximum member generation.Drive data mining and segmentation efforts to gain better understanding of customer segments and needs that lead to higher-yielding campaigns.Manage creative development with remote copywriters and designers for all campaign components including landing pages, emails, special reports, etc.Report on and communicate all testing results to key stakeholders on a daily basis.Execute all aspects of campaign setup including database segmentation, source codes, mail instructions, and coordination with Email Ops team. Qualifications:Bring examples of split-tests that you have run, the test results, and an example of how you communicated those results.Demonstrate your strong analytical skills with reports you've generated to communicate test results, ROI calculations, and budget/goal tracking.Explain how you currently use segmentation, data mining, and/or predictive response models to maximize the audience you can reach.Demonstrate excellent communication skills for a variety of outcomes: sharing information with upper management, facilitating teamwork, and collaborating with groups outside your own.Bring examples of comprehensive marketing plans you've created that include multiple channels, numerous touch points, a variety of audience segments, and delivered on the goals budgeted.Prove you are able to multitask and manage multiple small to large projects in a cross-functional environment. Requirements: Must love marketing.Must love business.3+ years of experience in consumer marketing; preferably digital marketing including display advertising and email marketing Extra Credit: Individual investor gets to go to the front of the line!