Marketing Consultant

Sinclair Broadcast Group
Arlington, VA
Aug 06, 2018
Aug 20, 2018
Full Time
Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all the major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. Whether you are an industry veteran or a just starting out, you can find it at Sinclair! We are advancing the world of Broadcasting and we want YOU to join our winning team! WJLA-TV is seeking enthusiastic, highly motivated Marketing Consultants. We are looking for someone who can connect with clients and help them achieve their business objectives through effective TV and digital advertising. The ideal candidate will possess excellent communication skills, have an enthusiastic and outgoing personality, along with a drive to succeed. Most importantly - we are looking for a hard-working salespeople who want to have FUN at work, make money, and help local businesses grow. The ability to uncover new business sales opportunities, while juggling multiple projects is a prerequisite as is two years outside sales experience. Demonstrated success selling across multiple cross media platforms, including broadcast television, digital and internet is required. Responsibilities will include: Generate revenue for the station and meet monthly goals through effective outside sales techniques, inclusive of making outside sales calls, prospecting and lead generation. Develop new business through selling commercial advertising time and other station products by reaching out to local businesses and other advertisers Create and present advertising strategies and ideas for local businesses incorporating TV, online and digital mediums Provide input on sales promotion ideas to sales management Retain current business and develop new business contacts Present marketing/advertising ideas to area businesses Be an expert Marketing Consultant by facilitating and promoting sales of station products to local advertisers Attain budgeted revenue goals by maintaining effective customer pipeline, successful close ratio, solid client relationships and service. Understand the business objectives and advertising strategies of clients and find ways to help them achieve their objectives through effective advertising Qualifications: Strong organizational, written, and presentation skills Proficient in Word, Excel, and PowerPoint Ability to build and maintain positive customer relationships Competitive, persuasive, energetic and self-motivated traits Ability to overcome objections Working knowledge of new media, digital interactive initiatives, and social media required Outside media sales experience preferred, but not required Enjoy a fast paced environment with a desire to win Professional appearance is a must Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!