Director of Marketing

Employer
JobLeads
Location
Washington, DC
Posted
Aug 03, 2018
Closes
Aug 13, 2018
Function
Executive, Director
Hours
Full Time
Director of Marketing Location Tyler, TX Apply for this job your email: upload resume: 1 hit(s) Profile Director of Marketing/rPOSITION SUMMARY /rCBS 19 News, the award-winning CBS affiliate in Tyler, TX, is seeking an all-star Director of Marketing. The Director of Marketing will lead the development and execution of brand-and-buzz-building strategies (on-air, online, social, mobile, experiential) to drive multi-platform audience growth and engagement. The Director of Marketing is a key player on the leadership team, driving culture throughout the organization and supporting the CBS 19 News strategic plan and budgeting process. The ideal candidate will inspire creative excellence and deliver high impact brand experiences./rPRINCIPAL RESPONSIBILITIES /r/rOwn the strategic marketing plan for the CBS 19 News brand and all relevant touch points. Leverage innovation to position CBS 19 News as a forward-thinking brand across all products including linear, social media, digital and new business./rServe as a collaborative and strategic business partner to the CBS 19 News leadership team and organization at large./rCreate and implement audience development strategies by applying research insights to marketing activations, including content partnerships./rLead the creative team to conceptualize multiplatform and original campaigns that promote our brand, products and clients. Alongside in-house team, write creative briefs, oversee production and measure success of all campaigns. Create a collaborative, fun and energetic work place where team members love to come to work./rAs needed, hire great people, train them well and provide ongoing feedback and development to foster their growth and career satisfaction./rPartner with local, corporate and 3rd party vendors to garner audience insights and translate those into effective, measurable marketing strategies./rDevelop relationships with peer groups across TEGNA./r/rIMPORTANT CHARACTERISTICS FOR SUCCESS /r/rA bold thinker/innovator./rCreative, impactful leader and team player./rA positive get-it-done attitude that persists regardless of obstacles and fosters collaboration and input from the team as a whole./rAn Ideator! Creative Wizard./rCompetitive mindset: has aggressively competed and WON with a results story to prove it!/rEffective communicator with excellent verbal and written communication skills and knows how to tailor all communications to the audience for which it is intended./rLives ahead of the curve and prioritizes learning to stay in front of cutting-edge tools, promotion trends and campaigns./rMass consumer of media/rDirector of Marketing//rPOSITION SUMMARY //rCBS 19 News, the award-winning CBS affiliate in Tyler, TX, is seeking an all-star Director of Marketing. The Director of Marketing will lead the development and execution of brand-and-buzz-building strategies (on-air, online, social, mobile, experiential) to drive multi-platform audience growth and engagement. The Director of Marketing is a key player on the leadership team, driving culture throughout the organization and supporting the CBS 19 News strategic plan and budgeting process. The ideal candidate will inspire creative excellence and deliver high impact brand experiences.//rPRINCIPAL RESPONSIBILITIES //r//rOwn the strategic marketing plan for the CBS 19 News brand and all relevant touch points. Leverage innovation to position CBS 19 News as a forward-thinking brand across all products including linear, social media, digital and new business.//rServe as a collaborative and strategic business partner to the CBS 19 News leadership team and organization at large.//rCreate and implement audience development strategies by applying research insights to marketing activations, including content partnerships.//rLead the creative team to conceptualize multiplatform and original campaigns that promote our brand, products and clients. Alongside in-house team, write creative briefs, oversee production and measure success of all campaigns. Create a collaborative, fun and energetic work place where team members love to come to work.//rAs needed, hire great people, train them well and provide ongoing feedback and development to foster their growth and career satisfaction.//rPartner with local, corporate and 3rd party vendors to garner audience insights and translate those into effective, measurable marketing strategies.//rDevelop relationships with peer groups across TEGNA.//r//rIMPORTANT CHARACTERISTICS FOR SUCCESS //r//rA bold thinker/innovator.//rCreative, impactful leader and team player.//rA positive get-it-done attitude that persists regardless of obstacles and fosters collaboration and input from the team as a whole.//rAn Ideator! Creative Wizard.//rCompetitive mindset: has aggressively competed and WON with a results story to prove it!//rEffective communicator with excellent verbal and written communication skills and knows how to tailor all communications to the audience for which it is intended.//rLives ahead of the curve and prioritizes learning to stay in front of cutting-edge tools, promotion trends and campaigns.//rMass consumer of media//r

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