Senior Director Marketing Excellence

Gaithersburg, MD
Aug 03, 2018
Aug 17, 2018
Executive, Director
Full Time
The company operates within the Biotechnology industry.A' Leads the development , design and delivery of a world classA cents € (TM) marketing Excellence curricula, in conjunction with the AZ Commercial university across foundational , advanced and mastery levels . A cents € ~Future proofsA cents € (TM) the marketing curricula by ensuring all external healthcare changes andA' factors are considered that will affect future Pharma Marketing .Manages relevant external academic bodies to drive the marketing excellence curricula for AZWorks with major markets, regions and global stakeholders to develop a Global MarketingA' Excellence plan which addresses key brand needs, capability gaps and business prioritiesDrives the A cents € ~AZ way of marketing A cents € ~through the ONE4ALL brand planning process, embedding common frameworks andA' marketing terminology across the businessDevelops and delivers a Global to local qualitative and quantified patient journey framework to drive insight generation and value for the brand,A' HCP customers, payers and patients. Links insight generation across market access, sales and medical.A' Acts as an Insight expertA' by deeply understanding the unique needs, experiences, patient journey and relevant outcomes for patientsA' A' Provides and embeds brand planning and individual marketer assessments to be able to measure effectiveness of marketing excellence interventions across markets and regions .Develops a model for measuring success and embedding of all marketingA' capability interventionsWorks with other GCC team members and stakeholders to ensure alignment and consistency of Marketing Excellence frameworks , processes and terminology across all other commercialA' A' functions.Regularly updates senior leaders on progress of marketing excellence interventionsLeads the marketing excellence team to deliver against strategic priorities to time and budget. Manages the marketing excellence budgetDevelops team members and implement sstrong IDPs for themDegree in marketing or life science degreeMinimum of 10 years in sales and marketing Pharma rolesAbove market experienceHas recently managed P&L in marketsUnderstanding and experience of working with global stakeholdersExperience in large Pharmaceutical organisationExperience with capability development and training materials in the Pharmaceutical business across therapeutic areasAbility to work across geographies and create learning systems with worldwide compatibilityAbility to lead the development, design and delivery ofA' trainingProven project management skills and agency managementAbility to work in a multiple stakeholder environment and provide clear strategic digital direction and plan

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