Director of Sales and Marketing

Baltimore, MD
Aug 03, 2018
Aug 17, 2018
Executive, Director
Full Time
The company operates within the Hotel business.A' Directs the hotels in the development, implementation and achievement of their annual business and market plan objectives.Provides leadership, guidance and assistance relating to the execution of marketing and sales functions, policies and standards as established by the Corporation. Attends executive meetings at each property. Balances time effectively between hotels as needed.Capitalizes on Hotels Corporation marketing, sales programs and resources.Actively participates in the sales process via customer meetings, entertainment and attendance at client and other relevant industry events.A' Responsible for recruiting and identifying candidates for sales managerial positions.Administer the staffing, training and performance reviews for the Sales Department. Ensure training programs are conducted regularly and standards of performance are met. Give guidance and counsel staff toward improvement.A' Oversees the management, training and career development of sales staffA' A' Directs coordination of cross-selling, joint marketing initiatives and other hotel/brand synergies to maximize exposure and profitability including agency contact, media planning and hotel communications.A' Directs the solicitation efforts of the sales staff through effective oral and written communication while providing strategic direction of rate, date and space commitments for group room sales of the property.Develops and implements strategic and tactical plans to maintain current base and increase the hotel's share in transient market.Directs the preparation of reports pertaining to the operation of the Sales and Marketing Department to include, but not limited to the annual and monthly Forecast, Marketing Budget, Lead Management System, Booking Report, Delphi Reports, Sales Meetings and Marketing Meeting Minutes.Directs the coordination of ongoing research of the travel industry local and national market to detect market trends and related information for development of new marketing strategies.Directs the efforts to improve potential from various existing and new marketsPrepares and delivers presentations to owners, general managers and other stakeholders that provide insight to performance, strategic plans and tactical execution.Provides strategic revenue management plans within the hotel to include; rate development, establishment of group thresholds, space utilization policy, deployment strategies through the review of competitive data, demand analysis and market mix management.Oversees and maximizes revenue contribution from major distribution channels. (HRW, CRO, GDS, Internet) A' Ensures effective utilization of Profit Pack and other utilized Selective Selling guidelines to maximize revenue contribution from all segments. Oversees the management, training and career development of sales staffWithin the framework of the local competitive marketplace, recommends appropriate sales compensation.Active participation in continuing education to ensure further professional development.Assures effective utilization and adherence to standards relating to current systems in place at the hotel.Hospitality - We're passionate about delivering exceptional guest experiences.Integrity - We do the right thing, all the time.Leadership - We're leaders in our industry and in our communities.Teamwork - We're team players in everything we do.Ownership - We're the owners of our actions and decisions.Now - We operate with a sense of urgency and disciplineIn addition, we look for the demonstration of the following key attributes in our Team Members:Living the ValuesQualityProductivityDependabilityCustomer FocusTeamworkAdaptability