Director of Sales and Marketing

Washington, DC
Aug 03, 2018
Aug 17, 2018
Executive, Director
Full Time
Nestled in the Woodley Park neighborhood of Washington, DC, the Omni Shoreham Hotel is a true urban oasis within the Capitol City. Associates pride themselves as being a part of a historic landmark serving as host to numerous presidents, dignitaries, political events and inaugural balls. Associates can enjoy and be rewarded by several career development opportunities and the environment to grow one's career into various areas of the hotel including leadership roles. The Omni Shoreham Hotel associates consistently rank their place of employment as one of the Best Places to Work by the Washington Business Journal and scored the hotel with the highest ever results on the Associate Engagement Survey in 2012. Associates at the Omni Shoreham Hotel are proud of being a true part of an extended family and many have spent their entire careers within the hotel, some with over 4 decades of service! We celebrate these milestones and as well as many other successes on a monthly basis during our all associate rallies, "Hibiscus Huddles, "in honor of our company logo.To conceive, plan, direct, control and implement all strategies and activities to generate and maximize overall revenues, through marketing, sales, promotion, advertising and public relations that will impact positively on all operating departments of the hotel, thereby resulting in a profitable return on the ownership's investment. To oversee, stimulate, guide and support the Sales operation and the Convention Services Department; work closely with the Catering Department to maximize catering revenues: maintain positive interdepartmental communications; contribute to the overall direction and operation of the hotel and to effectively control and minimize all marketing expenses while exceeding overall budgeted revenues and occupancy., * Ensure full maximization of rooms potential. * Maintain emphasis on exceeding established group rate guidelines. * Develop, maintain and implement strategies/action plans to generate revenues for the hotel. * Stimulate productivity of all sales staff through guidance, development and support. * Develop, maintain and implement creative packages to fill identified need periods in all markets. * Active solicitation of key accounts to generate direct sales. * Maintain Sales Team's focus on Proactive Solicitation environment. * Assist in the achievement of overall Food and Beverage revenue. * Design and seize all advertising and public relations opportunities. * Develop, maintain and implement the budgeting and forecasting process. * Effectively control all marketing expenses to insure optimum operating profit. * Ensure that all administration procedures are in place and functioning effectively. * Ensure that all required reports are completed on a timely basis. * Promote high visibility of hotel through active involvement in industry associations and trade shows.* At least 5 years managing and leading a sales department in a full service hotel with heavy group market. * Extensive knowledge of forecasting sales and interpreting/analyzing results to plan and conduct budgetary analysis * Ability to interview, supervise and train subordinates * Ability to plan, direct, supervise, monitor and review all sales functions * Ability to work independently and exercise judgment to resolve personnel and production issues that arise during daily operations. * Extensive knowledge of sales skills, marketing skills, revenue management, recruiting, supervising, training and motivating managers * Track record of leading and inspiring teams to meet or exceed goals. * Ability to prepare sales, financial, activity, and forecast reports. * Ability to access, input and retrieve information using the appropriate computer systems. * Strong organizational skills including follow-up, time management, ability to multi task and manage multiple priorities in a fast paced environment. * Ability to communicate successfully and maintain good interpersonal relations with co-workers, sales prospects, guests, vendors, and others via telephone, in writing and in person.