Associate Marketing Director, Asthma

Gaithersburg, MD
Aug 03, 2018
Aug 17, 2018
Executive, Director
Full Time
The company operates within the Biotechnology sector.A' Leading the development and implementation of the brand promotional activity planCoordinating the roll out of global initiatives / projects with focus on the G8-12 marketsBeing an active member of the global commercial working group and GBTEngaging with the local marketing teams to ensure a flawless and aligned execution of the promotional planProvide promotional input to the global strategy / BSPEngaging with KEEs to gather input to inform the promotional strategy and activities plan including advocacy developmentSignificant experience in healthcare or biopharma industry, with a strong preference for experience in the respiratory therapeutic area and biologic drugs.In-depth understanding of commercial strategy, methodologies and tools (product profiling and positioning, forecasting, pricing & reimbursement, market research techniques, competitive intelligence resources)Comfort operating in a highly regulated environment and industryProven experience of engaging with and leveraging insights from external customers eg KEEs, prescribers, payors

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