Director, Business Partnership Marketing

Employer
JobLeads
Location
Gaithersburg, MD
Posted
Aug 03, 2018
Closes
Aug 14, 2018
Hours
Full Time
The Humane Society of The United States (HSUS), the nation's most effective animal protection organization, is seeking a Director, Business Partnership Marketing for the Business Development & Corporate Relations department. This position is responsible for leading the Business Development & Corporate Relations department's marketing and promotional needs, with the specific goal of maximizing lifetime net revenue from corporate fundraising and engagement programs. This position will be responsible for: * Managing and developing the department's corporate partnership marketing campaigns, from strategic planning and creative development to execution and ongoing performance monitoring; * Managing the department's annual advertising budget, establishing promotional priorities, designing, coordinating, scheduling and implementing all marketing and promotion (online and offline) for the organization's corporate programs using a portfolio of agencies, paid channels, including paid and unpaid search, paid social media, display, email, and SMS; * Growing vehicle donation program to drive long-term financial sustainability. Ensuring constant visibility and carefully monitoring performance ensuring year-over-year revenue growth; * Planning and maintaining the department's corporate marketing calendar, tracking and coordinating all internal corporate promotional needs/requests/activities; * Analyzing and tracking performance of promotional efforts to include cost per dollar raised, earned, revenue, open and click-through rates, tracking performance trends and identifying data anomalies; * Collaborating with Communications department, to include creative teams to produce copy and design, and coordinate all additional promotional content needed to implement paid corporate partnership advertising campaigns and third-party buys; * Leading efforts to create, optimize, and improve search engine initiatives on strategic BDCR campaigns. Developing creative assets and updating content as needed to ensure consistency and performance improvement; * Responding to occasional inquiries for new corporate business relationships and evaluating potential.* Bachelor's degree in related field or equivalent work experience required; * Minimum 8 years of experience designing and directing paid digital engagement campaigns, with at least five of those years managing creative or digital marketing agencies; * Demonstrated knowledge of the business practices of creative/advertising agencies related to contracts, rate schedules and performance metrics; * Demonstrated understanding of paid digital marketing trends, and the use of paid digital media for fundraising and/or social change; and familiarity with social and paid advertising techniques and trends; * Strong analytical skills with the ability to quickly and precisely extract results from a variety of sources in additional to Google Analytics; * Excellent written and verbal communication skills necessary to tailor messages to various audiences; * High degree of organizational skills, with ability to multi-task and seamlessly reorganize priorities as necessary.

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