Law firm Digital Marketing Manager
R & W Group has a great new law firm marketing position! The Marketing Department of one of our favorite law firm clients is looking for a Digital Marketing Manager in their Washington, DC office. In this newly created role, you would fulfill a trendspotting function, understand changes in the digital marketplace and implement strategies that raise the bar and position the Firm as a digital marketing leader in the marketplace. You would manage and support the development of marketing operations tools and systems that meet the big-picture needs of the Firm. You would oversee the spectrum of digital marketing systems, including the Firm's website, micro-sites, blogs, email marketing, social media, online video, accessibility, SEO, and analytics. You would need to understand and implement best practices across the Firm's digital assets, social media, and other brand and marketing systems and proactively monitor them for improvement. Responsibilities include but are not limited to: Manage the ongoing development needs of the Firm's website, including a focus on user experience and user interface design. Ensure proper functionality of the Firm's marketing technology platforms, including but not limited to public websites and microsites, blogs, social networking platforms, email marketing, and related electronic templates. Manage the maintenance and integrations required for the website, social media initiatives, search engine optimization tools, Google analytics, and other related systems. Collaborate in pursuit of producing innovative and cost-effective digital media solutions and advise on best digital practices. Responsible for the supervision of at least one other staffer. Also serves as the primary liaison with external website and digital media vendors and internal IT support staff. Provide user training and support and creation of manuals and functional documentation for website technology platforms. Establish priorities and recommend additional resources and tools to support website planning and execution. Ensure functionality and data flow are working optimally between integrated systems. Perform other tasks as assigned. Solid compensation and benefits package. Great work environment and tremendous team. Apply on-line or register with us at www.r-wgroup.com. Qualifications: A minimum of seven (7) years of experience working in a similar role. Experience working in a professional services organization preferred. Bachelor's degree required or equivalent experience. Prior experience working within a digital marketing landscape and in seeking out new technologies to help drive business in a competitive marketplace. Strong leadership skills and ability to exercise good business judgment, diplomacy, and discretion in complex situations. Ability to interact with people in a manner that shows sensitivity, tact, and professionalism. Able to translate technology 'language' to non-technology savvy people and have the ability to train others in the marketing/business development department on technology needed to support the department. Must be highly motivated, a self-starter who is able to manage multiple projects simultaneously and successfully, many with tight deadlines. Able to work with all levels of Firm management and as part of a team. Ability to solve complex problems and adjust and adapt quickly to changing situations. Ability to lead meetings, teams, and work groups to encourage participation, mutual trust, respect, and cooperation among participants; ability to coordinate the activities or tasks of people and/or groups. Ability to manage conflicts and tensions that arise.