Director of Marketing - mHelpDesk

Fairfax, VA
Aug 03, 2018
Aug 17, 2018
Executive, Director
Full Time
Looking for your next great adventure? mHelpDesk, an operating business of HomeAdvisor/IAC is a rapidly growing startup based in Fairfax, VA, and we are looking for you! mHelpDesk is changing the way home service providers manage their business. We build products that solve real problems and focus on the experience of the end user. We're seeking a Director of Marketing who has demonstrated success effectively managing a marketing team to exceed goals. We have a great team in place and are looking for a marketing leader with proven results across multiple channels to drive the charge. Experience with cloud-based technology is highly preferred, as is experience with B2B and B2C marketing.Life at mHelpDeskmHelpDesk is not your average startup. We are a fast growing company that was recently acquired by a major internet brand. This is a great opportunity for you to get involved at an early stage. Think of us as a startup without all the risks of working for a startup. That means no late (or missed) paychecks, no need to find your own expensive health insurance plan, no working for a tiny fraction of your market value. It also means no corporate atmosphere with strict dress code or stuffy bureaucracy to drown out your ideas.We value every team member and if we hire you, it's because we think you can do big things with us.You can learn more about our work environment and product here: include but are not limited to:Manage the day-to-day operations of the mHelpDesk marketing team, with a laser focus on exceeding targets. Supervise hiring, training, workloads, schedules and deadlines.Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects.Drive branding and audience expansion initiatives through various marketing channels, including but not limited to SEO, SEM, affiliates, social media and email marketing.Generate and analyze reporting, providing a comprehensive overview of team performance based on metrics and qualitative feedback.Oversee the operation of a company's website and blog with an emphasis on performance.Manage marketing budgets through partnership with team members, recommending optimizations based on performance.Participate in sales forecasting and product planning initiatives, taking the position of customer and prospective customer advocate.Conduct customer and brand research initiatives.Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management.Manage projects that may involve multi-departmental teams and/or third party vendors.Deliver presentations and product demonstrations including public marketing demonstrations and assist on sales and partnership opportunities.Communicate with external audiences (analysts, reporters, trade show audiences, etc.).Requirements:Minimum 10 years marketing experience, with demonstrated success in various channels and disciplinesMinimum 8 years software industry experience, including cloud-based solutionsMinimum 5 years people management experienceBA/BS required; MBA a plusExposure to sales, product management, and customer supportExcellent writing skills, with an emphasis on writing to sellEffective, clear, and concise presentation skillsAbility to manage projects involving cross-functional teamsAbility to create straightforward messaging for complex productsStrong PowerPoint skills, and good knowledge of Excel and other business softwareDemonstrated ability/comfort in learning and mastering softwareAdditional Attributes Desired:Exposure to the field service industryAttention to detailCreativity while remaining results-orientedHigh productivity and self-motivationSolid organizational skillsAbility to work in a fast-paced environmentAbility to learn on the go and adjust quickly to changing requirementsTeam playermHelpDesk is a leading provider of web-based service management software that is revolutionizing how companies manage their customers and service tickets. We've grown our customer base to 6,000+ companies over three years by offering superlative support and a hassle-free sales experience from a smart and dedicated team of support specialists who also guide customer trials through the conversion process. mHelpDesk was rated 5 Stars in Capterra, and has been featured on CBS Money Watch, Tech Crunch, Washington Business Journal, and The Boston Globe. Learn more at will be joining a bright group of experienced folks who love what they are doing to create a unique experience for our customers. Individuals seeking employment at mHelpDesk are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

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