Senior Manager, Digital Product Management - Financial Wellness

Washington, DC
Aug 02, 2018
Aug 14, 2018
Finance, Management
Full Time
Product ManagementLead cross-functional team to build out and implement the strategic roadmap over a multi-year period - with a clear focus on client centricity.Develop and manage the entire digital product lifecycle for how we define, deliver, and measure digital advice/financial wellness services to a portfolio of digital across a multi-channel experience with digital, in-branch and contact centers platforms that lead to a healthier financial well-being for our millions of digital banking clients.Lead cross-functional team to build out and implement the strategic roadmap - with a clear focus on client centricity.Develop new enhancement and process improvements based on market insights and performance data to ensure KeyBank is an industry leader in providing financial wellness advice and tools to our clients.Collaborate with designers, software engineers, and others across the business to invent financial wellness features and experiences that will differentiate KeyBank and make banking wellness impactful and easier for our clients.Create a digital experience that seamlessly merges a client's typical digital banking activity with steps to improve their financial wellness.Demonstrate a strong understanding of technology to collaborate with our technology partners to build integrated, scalable, and extensible financial tools that will deliver on the financial well being of our digital banking clients.Produce comprehensive digital product documentation to ensure efficient and effective cross team collaboration.Develop project plans and manage projects with aggressive time frames and assure that goals, budgets and deadlines are met.Partner with our client experience and employee experience teams to drive the client customer-centric research process for defining the product feature set and user experience.Partner with our customer insights team to define a consumer analytics strategy that will allow for data driven insights and strategic decisions.Specific objectives for this role include but are not limited to:Driving our three KPIs of increase usage product engagement, client confidence and NPS of financial wellness tools.Driving personal financial wellness conversations whether they are virtual or in person in our banking branches across the country.Creating a digital experience that a client "feels" changes to their financial wellness as measured through KeyBank's customer satisfaction score.Strategic ThinkingEvangelize financial wellness and generate a consensus on the strategy from business partners across the enterprise.Translate business goals into functional digital strategies and tactical digital product ideas.Take the enterprise customer and the portfolio of platforms into consideration when assessing the impact of new projects.Work closely with various business leaders to advise them on how to develop and sustain a business advantage in their space via KeyBank's financial wellness channels.Problem SolvingMaintain and manage multiple and/or changing priorities quickly with flexibility, initiative, innovation and a team focus to drive successMake sound data driven judgments drawing from both analytical data sources and qualitative data sources.Use problem-solving skills that help identify, isolate and resolve problems and issues in a timely fashion to negate or minimize customer impact.Develop solutions to new and complex issues.REQUIRED QUALIFICATIONS 4-6 years of digital product management with a preference for candidates with varied experience across the digital product lifecycleBachelor's degreeExperience with agile and scrum environmentsUnderstanding of user centric design in business, marketing, information systems management or equivalent preferredDemonstrated ability to drive revenue in digital channels (marketing, eCommerce, online customer experience)Strong/expert background in analytics with demonstrated ability to synthesize data from multiple sources into meaningful conclusions and actionable strategic plans that support business objectivesAbility to understand and communicate technical requirements and design across, engineering, design and QADigital native with a clear understanding of digital technology and consumer trendsFundamental knowledge of retail banking, including marketing, products and current industry trendsExcellent written and verbal communication skills, including strong presentation skills that can explain technical concepts for non-technical audiencesABOUT KEY:KeyCorp's roots trace back 190 years to Albany, New York. Headquartered in Cleveland, Ohio, Key is one of the nation's largest bank-based financial services companies, with assets of approximately $134.5 billion at March 31, 2017. Key provides deposit, lending, cash management, insurance, and investment services to individuals and businesses in 15 states under the name KeyBank National Association through a network of more than 1,200 branches and more than 1,500 ATMs. Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications, and derivatives to middle market companies in selected industries throughout the United States under the KeyBanc Capital Markets trade name. KeyBank is Member FDIC.ABOUT THE BUSINESS:Key Community Bank serves individuals and small to midsized businesses from Maine to Alaska through our 15-state network of over 1,200 branches, 1,500 ATMs, telephone banking and robust online and mobile platforms. KeyBank's Consumer/Business Banking segment provides consumers and small business owners with straightforward banking solutions and personal finance expertise that helps them make confident financial decisions today and plan for tomorrow. Key Private Bank offers wealth planning that follows a consistent, disciplined approach guided by objective advice based on each unique situation. KeyBank Commercial Bank offers midsize business financial services that drive growth and profitability and help business owners identify new opportunities with products and services including deposit, cash management, investment services, commercial lending, equipment leasing, and asset-based lending.FLSA STATUS:ExemptKeyCorp is an Equal Opportunity and Affirmative Action Employer committed to engaging a diverse workforce and sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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