Email Marketing Specialist

Washington D.C.
Aug 01, 2018
Sep 14, 2018
Full Time

Application Instructions

Please list all professional experience and explain any gaps in employment history.

Job Description

The Washington Post is seeking a self-motivated and knowledgeable Email Marketing Specialist to join our Digital Subscriptions Marketing team. The ideal candidate has a strong appreciation for news media/journalism, is excited about all things email, and is comfortable with a fast-paced work environment and strict deadlines. This position will be primarily focused on developing and executing email marketing campaigns for both new subscriber acquisition and existing subscriber retention.



  • Reformatting, building, testing, troubleshooting, and sending transactional and marketing emails using HTML/CSS
  • Work with the Digital Marketing Manager to develop automated, transactional and ad-hoc email campaigns
  • Provide recommendations to drive better results based on Key Performance Indicators (KPIs), as well as ideas for multivariate (A/B) testing
  • Create and update reports on email campaign performance derived from channel analytics and in-house data systems
  • Run queries within our Email Service Provider (ESP) to develop dynamic lists and audiences for email marketing
  • Provide competitor analysis/research
  • Provide quality control across digital platforms including device type, email platform and browser


  • Have a B.S or B.A.
  • 1-2 + years of email marketing experience, including lead nurturing, automated marketing, and ad hoc marketing emails
  • Manage the design, development and execution of email marketing campaigns which includes: coding emails using HTML and CSS, gaining approval from stakeholders, testing emails across platforms and devices using Litmus and other tools, and monitoring email campaign performance
  • Produce weekly updates and reporting on transactional, automated and ad hoc email marketing campaigns for stakeholders
  • Set up A/B tests and evaluate email metrics and other digital analytics to inform the development of new tests and to optimize existing programs
  • Experience with Email Service Providers (ESPs) such as Marketo, Sailthru, or Salesforce Marketing Cloud
  • Familiarity with multi-channel campaign execution (email, social, search, and additional channels)


  • Knowledge of templating languages like Nunjucks or Handlebars
  • Experience coding email using the hybrid method
  • Experience using email personalization products like MovableInk or Liveclicker
  • Experience tracking campaigns and working in Adobe Analytics (Omniture)


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