Sales and Marketing Director

Employer
Commonwealth Senior Living at Front Royal
Location
Front Royal, VA
Posted
Jul 13, 2018
Closes
Jul 16, 2018
Function
Executive, Director
Industry
Other
Hours
Full Time
Job Description We are looking for a true leader that is passionate about people and meeting a growing need for our senior population and their families. The Sales and Marketing Director is responsible for the sales process of the community. He or she manages community census by initiating and maintaining relations with community organizations, hospitals, and other referral sources in order to generate admissions to the community. The Sales and Marketing Director works closely with all levels of the organization to ensure the community's image and reputation are stellar and works in line with company values to make the community the desired option for all prospective residents and their families. They are a Culture Ambassador! They model the core values of the company personally, leading by example, and ensure all team members exemplify the core values of the company at all times: We Care About People We Do the Right Thing We are Passionate, Have Fun, and Celebrate Success We Speak Up! It's Our Responsibility We Take Ownership and Add Value We are Respectful Culture Ambassador Models the core values of the company: We Care About People We Do the Right Thing We are Passionate, Have Fun, and Celebrate Success We Speak Up! It's Our Responsibility We Take Ownership and Add Value We are Respectful Ensures all personnel exemplify the core values of the company at all times. Create and drive the sales culture at the community. Areas of Primary Responsibility Achieve community census goals and annual budget projections. Specifically, generate leads, schedule tours, advance the sales process, and meet daily/weekly/monthly goals. Act as liaison between community and outside community. Work with local community agencies to generate a positive image and encourage referral activities. Participate in industry trade shows as appropriate. Develop strategies to maximize admissions, including daily contact with potential referral sources, including hospitals, physicians, insurers, case management companies and health care agencies. Schedule screenings of potential residents with Executive Director and/or Resident Care Director; conduct screenings if needed to determine level of care, services required, equipment needs and insurance coverage, as indicated. Coordinate admissions, if needed, with Executive Director and/or Resident Care Director. Be qualified to complete all admission paperwork. Learn and maintain understanding of current regulations governing the operations of assisted living facilities. Collect appropriate data to prepare and submit assigned monthly reports. Attend and participate in weekly admissions/operations meetings. Participate in quality improvement by identifying customer service issues and reporting these issues to the Executive Director. Continue appropriate education as approved by Executive Director. Be knowledgeable of and adhere to company and community policies and procedures; participate in safety, quality improvement, and infection control as assigned. Both advise and contribute to ensure community puts forth the best possible public image. Other duties as assigned Knows how to create and drive the sales culture at the community level through positive influence Knowledge of the workings and operation of the long-term care industry Stellar communication skills - considered by others to be excellent in verbal, written and interpersonal area Bachelor's degree in the healthcare field OR two years of sales experience would be ideal Able to achieve community census goals and annual budget projections. Specifically, generate leads, schedule tours, advance the sales process, and meet daily/weekly/monthly goals Able to live out Commonwealth Senior Living's Noble selling purpose - “We improve the lives of seniors, their families, and each other.” PI103274625