Assistant Manager, Digital Fundraising
The Kennedy Center is the nation's premier performing arts center, located on the banks of the Potomac River in Washington DC. The Center is home to the Washington National Opera and the National Symphony Orchestra, as well as producing or presenting over 2000 performances per year in many genres including ballet and dance, theater, contemporary music, comedy, jazz, hip hop. The Center has a strong education program which includes school and community partnerships as well as performances and experiences especially crafted for younger audiences. The Kennedy Center receives funding from the federal government which covers the operation and maintenance of the building, however all of the artistic programming and administrative costs must be covered by ticket revenue (about 50%) and private donations. The Kennedy Center is seeking an Assistant Manager of Digital Fundraising to join the development office and take responsibility for digital fundraising. This position will define, execute and manage online campaigns and website content and experiences with a goal to maximize contributions and deepen engagement and hence retention of members and donors. Working with the web development, CRM and data and analytics teams, the assistant manager will define and manage to specific KPIs, assist in setting development priorities and guide experience design. The Assistant Manager will work closely with the Director of Annual and Digital Fundraising digital fundraising assistant.
Duties and Responsibilities:25% Coordinate the scheduling, development, deployment and evaluation of e-communcations for the development office. Analyze and Report back on success of campaigns, recommend adjustments where appropriate. 25% Work with the Director of Annual and Digital Fundraising to direct the strategy and development of digital fundraising campaigns, including segmentation, messaging, and content creation. Measure and analyze results and propose adjustments. 25% Manage website and online needs for the development office, in collaboration with the in-house web and marketing teams. Participate in roadmapping and scheduling, coordinate user acceptance testing for new/changed web features. 25% Track campaign, email, website, and other digital data KPIs and metrics. Use data to make informed decisions to guide online and digital strategy. Stay familiar with current digital fundraising and engagement trends, and propose ideas for implementation. Create and track annual goals and objectives, both long and short term, for all digital strategies. Serve as liaison between web development team and office of development Oversee Digital Fundraising Assistant Education/Experience:
Bachelor's degree required.
Knowledge of and experience with direct-response fundraising/marketing required
Proven ability to operate in a fast paced, changing environment
Strong writing ability, especially for digital content
Direct marketing and project management experience required
Experience with Adobe Suite, Google Analytics, and Ecomm tools (we use Wordfly) required.
Understanding of HTML/CSS required.
Experience with relational databases preferred.
Ability to communicate technical/data-heavy information to colleagues who have varying degrees of familiarity with the subject
This position infrequently lifts, carries, or otherwise moves and positions objects weighing up to 25 pounds.
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