Director of Marketing Research

Mclean, VA
Jul 06, 2018
Jul 20, 2018
Executive, Director
Full Time
The company operates within the Media industry.A' Lead and oversee team to analyze report and apply learnings from marketing campaign performances to new initiatives.Partner with Marketing Director, Brand Manager, and across multiple product teams with attention to customer insights and research, including both qualitative and quantitative methodologies.Define and oversee full analytic life cycle including data requirements, KPI definition, Measurement Planning, Reporting and Analysis Cadence / Design / Delivery, and Insights and Recommendations.Manage periodic and ongoing research initiatives to support, validate and define customer segmentation, competitive positioning, department/category strategies and other business needsDefine the framework and build requirements to develop our CRM capabilities: namely increasing personalization through technology, methods, automation, and infrastructure in partnership with product analysts, IT and data management teams to support long-term brand growth.Drive asset growth and PenFed member engagement through member on-boarding, acquisition, reactivation, retention and loyalty initiatives.Actively follow industry trends and ensure team is assessing, and strategically acting on, platform and landscape changes as they occur.Plan, organize and implement studies to determine the Return on Investment (ROI) and evaluate the effectiveness of PenFed marketing campaigns and initiativesCreate innovative data visualizations (eg, PowerPoint and chart templates, interactive charts, info graphics, etc.) that translate complex data into clear, concise takeaways. Knowledge of research methods and techniques, statistical and other methods used in the analysis and projection of data, survey methods and analytical techniques.Ability to plan, direct and advise others on highly complex and sensitive projects and prepare and present technical reportsStrong written and verbal communication skills; high degree of proficiency in synthesizing and communicating data from a variety of disciplines.Strong organizational skills, ability to multi-task, meet deadlines and manage priorities.Knowledge of CRM and marketing solutions systems including Salesforce, Adobe Campaign and Adobe Cloud services.Knowledge of Microsoft Office products and other graphics or presentation software; familiarity with statistical software desirable.Knowledge and experience within the financial services industry.Equivalent combination of education and experience is considered.BachelorA cents € (TM) s Degree required in Marketing, Research, Business, Economics, Computer Science, Statistics, and Business Analytics.MasterA cents € (TM) s Degree or MBA preferred.Minimum of eight (8) yearsA cents € (TM) experience in Marketing.Minimum of five (5) yearsA cents € (TM) experience in management, preferably in a financial services environment.

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