Senior Director, Digital and Marketing Analytics

Mclean, VA
Jul 06, 2018
Jul 20, 2018
Full Time
The employer is the leading global hospitality company.Delivering Digital and Marketing data strategy and helping the Governance team build a unified data infrastructure while driving the vision forwardIntegrating strongly with teams and driving performance from a positive perspectivePartnering with leadership to understand the business pain-points and identifying insights using advanced techniques such as incrementality analyses, marketing attribution for channel and budget optimization, and multi-variate product testingDelivering self-service reporting/dashboards and advanced analytics insights integrated into business decision-makingLeading a geographically and functionally distributed team and making it work as one team by building an environment of continuous learning and cross-functional engagementSkilling up existing team to be technically proficient with SQL, MicroStrategy, R, and Adobe WorkspaceBeing comfortable saying I don't know! confidently and then saying, A cents € |but we can figure this out together!Building a formal and informal network within the company to help you onboard quickly and effectively navigate the landscape with positive, impactful resultsWorking with other DNA leads to establish cross-functional processes. You'll need their help to figure out critical things like: prioritizing for data assets in the Data Lake, tools your team needs, shared organizational valueBeing an ambassador for DNA, publicizing wins, realistic timelines, and generating positive vibes through building strong and lasting relationshipsBA/BS Bachelor's degree in applicable fieldSeven (7) years of professional experienceFour (4) years using a Web Analytics platform and enterprise reporting platformThree (3) years running a Marketing Analytics team and a Digital Product teamBasic understanding of SQL skillsIntermediate scripting language skills (R, SAS, Python, etc)Marketing Attribution experience (multi-touch and marketing mix modelling)Monthly travel

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