Associate Marketing Director, Asthma

Employer
JobLeads
Location
Gaithersburg, MD
Posted
Jul 05, 2018
Closes
Jul 19, 2018
Function
Executive, Director
Hours
Full Time
The company operates within the Biotechnology sector. Leading the development and implementation of the brand promotional activity plan Coordinating the roll out of global initiatives / projects with focus on the G8-12 markets Being an active member of the global commercial working group and GBT Engaging with the local marketing teams to ensure a flawless and aligned execution of the promotional plan Provide promotional input to the global strategy / BSP Engaging with KEEs to gather input to inform the promotional strategy and activities plan including advocacy development Significant experience in healthcare or biopharma industry, with a strong preference for experience in the respiratory therapeutic area and biologic drugs. In-depth understanding of commercial strategy, methodologies and tools (product profiling and positioning, forecasting, pricing & reimbursement, market research techniques, competitive intelligence resources) Comfort operating in a highly regulated environment and industry Proven experience of engaging with and leveraging insights from external customers eg KEEs, prescribers, payors