Global Digital Marketing Manager
Our client is a long-standing establishment based in Washington who are looking to hire a Global E-Commerce Digital Marketing Manager to join their team. As Global E-Commerce Digital Marketing Manager, you will be primarily responsible for all aspects of E-Commerce and Digital Marketing including business planning, promotional campaigns, web analytics, strategy and developing digital content. Role & Responsibilities: * Plan and execute sales strategies, programs and plans for existing and prospect business. * Development and implementation of an E-Commerce strategy that supports the strategic and financial targets. * Manage all aspects of web analytics. * Develop the Search Engine Optimisation strategy. * Work with the marketing team to ensure all specific on-line products are launched on-time and with appropriate content. * Develop social media content calendar to support the overall social strategy. * Manage social advertising budget to optimise reach. * Experience in multi-channel E-Commerce business models. * An understanding of the online consumer journey. * Ability to work closely with external web developers and designers. * Experience of using Google Analytics to improve performance. * Understanding of Digital Marketing. * Knowledge of analysing campaign results. * Experience of managing a team. * Practical experience of Search Engine Optimisation and Paid Search would be beneficial. In return for your hard work and dedication, this company offer a great range of benefits, including an annual bonus scheme, significant staff discounts, a company pension scheme, a significantly above average holiday allowance and the chance to work with a highly sought after brand.