VP Product Marketing - Enterprise Asset Management
Development and implementation of business plans, marketing strategy, and forecasts for a product/service or vertical market. Manages a staff of managers. As a manager in product marketing, you will be responsible for leading the development of company marketing specifications for specific product(s) or product line(s). Manage marketing activities within the context of the overall corporate plan to meet company objectives. Monitor the development of business plans and business results of e-marketing. Manage lifecycles and product positioning in the market place. Identify customer needs, oversee market research, and monitor the market trends/competitive landscape. Implement and monitor advertising campaigns. Act as a technical advisor for specific product(s). Initiate and foster relationships with development, sales, and other groups to develop new products or enhance functionality of existing product(s) or product line(s). Ensure successful product releases based on corporate priorities. Directs and ensures the implementation of operational policies through subordinate managers. Interacts internally and externally with executive management involving negotiation of difficult matters to influence policy. Functional expertise and broad company knowledge. In-depth knowledge of the computer industry, database and development technology and markets. Extensive marketing analysis experience. BA/BS degree. MBA preferred.