Director of Marketing (m/f)

Glen Burnie, MD
Jul 02, 2018
Jul 16, 2018
Executive, Director
Full Time
The company provides its' clients with centralized services and an operating model that works collaboratively with its' clients to achieve their goals.     Contribute to the growth of the Enterprise through strategic planning and execution of all marketing and branding initiatives: Manage the development and execution of marketing strategies to promote products or services directly to prospective, online, or phone clients Participate in the design and implementation of website marketing plans for all companies to ensure brand standards are met Develop and manage marketing test programs Provide leadership to the marketing team and work closely with the design and content teams to ensure sites meet marketing objectives Schedule and manage yearly advertising calendar, including evaluating potential media partners, marketing campaigns, and assists with yield management Coordinate sales promotions, including creation of advertising, website design, collateral materials, promotional items, and social media Research, identify and select product distribution channels that will have the most global impact on revenue growth; monitoring and tracking Return on Investment (ROI): Provide oversight and direction to the organization's e-commerce or electronic and other media efforts Identify, manage, and evaluate on-going web alliances and partnerships Track current and emerging e-commerce trends Heighten multi-brand visibility and consistency at the local and national level Build partnerships to promote the various brands through a variety of marketing mediums, creating an external network to draw upon. Work internally with business partners to promote the individual missions as well as the overall Enterprise direction: Work with Senior Management to establish entrepreneurial goals for the company's e-commerce to achieve the following: Brand websites achieve marketing objectives around image and revenue Websites adhere to quality standards regarding appearance and content Websites increase sales and reduce distribution and other costs Reduce time and labor Coordinate, confer, and negotiate with managers from the company's business units, internal departments, and web development staff Provide marketing advice to organizational units/departments Develop and maintain a culture of transparency, integrity, and commitment to excellence in the department through recruitment, training, conduct of day-to-day activities and identification and implementation of best practices. Ensure the atmosphere remains positive and upbeat, consistent with the company's product - vacation travel.  BS/BA Degree in Marketing, Communications, or English 5(+) years of Management experience in a multi-company/brand environment; or equivalent combination of education and experience Excellent communication both written and oral Web Development experience, required Computer literate, with proficiency in Microsoft Suite; Photoshop: Video Editor High energy, with ability to internalize accountability and operate with tremendous urgency Integrity and highest level of professionalism Strong track record proving work ethic, intellectual curiosity and desire to make a difference Excellent communication skills for clients, staff, and management Positive and upbeat attitude to ensure great work environment Have proven strong leadership ability, motivational skills, and enthusiasm

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