Social Media Associate
We seek a Social Media Associate who will be responsible to help execute and manage the content strategy for the organization's central social media handles, including but not limited to Twitter, Facebook, LinkedIn, and Instagram. The ideal candidate will be a self-starter with strong skills to monitor relevant social media conversations, identify key trending topics and digital influencers, and recognize and implement emerging trends, as appropriate. The position works collaboratively with staff across the division, as well as the organization, to develop social media strategies that align with institutional messages and create innovative ways to engage audiences.
The Social Media Associate will help oversee the organization's main social media accounts on a day-to-day basis and create original written and visual content (e.g. articles, graphics, and videos). The Social Media Associate will need to translate complex ideas into easily digestible and socially shareable messages using short text, graphics, and video.
This is a professional role, working under general supervision and functioning with the ability to deviate from subscribed courses of action as needed. It is not a clerical or administrative support role. It is not typically the only communications or media role in a unit, but reports to a senior communications or media position.
ESSENTIAL JOB DUTIES:
1. Creates digital content optimized for social media to engage audiences on multiple social media platforms in a timely and relevant manner, as well as to build the size of our social media audience while targeting brand ambassadors and influencers in particular. Utilizes metrics to measure our success on social media and to share best practices. Serves as a conduit for program division staff who want to share their messages on the central NASEM social media channels.
2. Assists in the design and implementation of social media outreach activities related to National Academies' publications and events. Provides assistance and input to staff on communication and dissemination plans. Collaborates with staff to identify target audiences and appropriate vehicles for reaching those audiences. Participates in the establishment of guidelines and formats for social media and digital materials. Advises management on potential problems.
3. Researches and drafts interesting and engaging social media posts about the Academies work, as well as writes and edits web content. Ensures scientific breadth and high editorial standards of information disseminated. Where applicable, coordinates or collaborates with staff responsible for the web content activities. May produce electronic newsletters and other web-based and email outreach tools.
4. Coordinates the work of vendors and contractors in producing and publishing materials and alternative products for dissemination, e.g., infographics, videos, and other interactive and virtual products and for freelance writing assignments.
5. Tracks and analyzes the effectiveness of social media posts and campaigns and compiles reports for supervisors. Coordinates and tracks news coverage and other activities. Prepares statistics, performs trends analyses, and provides feedback and recommendations to supervisor. May conduct surveys.
6. Maintains and develops strategies for growing the Academies' central social media channels organically. Monitors mentions of the central and other organizational social media handles on Twitter, Instagram, and Facebook. Continually canvases the social media landscape to follow trending topics and discussions that could impact the organization and provides feedback to staff and the unit.
7. Produce short and shareable videos. Conducts interviews with scientists, Academies' members, staff, and other relevant parties and creates videos or writes articles, biographical profiles, and question and answer-style interviews.
8. Serves as liaison to journalists, authors, and public information officer (PIO) communities. Works with authors regarding revisions, artwork, media contact information, following embargoes, etc.
9. Creates social media posts and visual content surrounding Academies events, exhibits, and meetings - which may include live Tweeting and Facebook Live sessions.
10. Develops, updates, and maintains related databases.
NONESSENTIAL JOB DUTIES
• Related duties and special projects as assigned.
Required Knowledge, Skills, and Abilities: Experience running social media campaigns. Demonstrated experience in creating social media strategy and best practices. Experience using photography and videography production and editing skills. Ability to operate with appreciable latitude for independent judgment and action. Ability to solve problems of some variety and complexity. Ability to work successfully in a team environment. Experience working in complex environments with a high degree of organizational effectiveness. Ability to develop effective working relationships with co-workers, employees in other National Academies' departments, and external customers. Excellent interpersonal skills. Excellent communication skills with a proven ability to effectively interact with all levels of employees.
Minimum Education/Training Requirements: Bachelor's Degree in Communications or related field, or equivalent knowledge.
Minimum Experience: One year of related professional experience.
Physical Capabilities: Ability to work at a computer for extended periods of time. Ability to access exhibition spaces.
Preferred Licenses, Certification or Registration: Experience using Adobe Photoshop, Adobe InDesign, and Adobe Premiere. Experience using DSLRs and camcorders.
Supervisory Responsibilities/Controls: Reports to supervisor/manager. Sets objectives with supervisor.
Work Environment: Office environment, with occasional travel between National Academies' facilities and to off-site meeting/sponsor locations.
Any qualification to be considered equivalent, in lieu of stated minimum, requires the prior approval of the Office of Human Resources.
The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. Some functions in this description may be specific to a particular unit of the National Academies and not applicable to other units.Employee Type:EmployeeScheduled Weekly Hours:37.5City/State:Washington, District of Columbia