Web Specialist - Health and Medicine Division
The Health and Medicine Division (HMD), formerly known as the program unit of the Institute of Medicine, is a division of the Academies. HMD's aim is to help those in government and the private sector make informed health decisions by providing evidence upon which they can rely. Each year, more than 3,000 individuals volunteer their time, knowledge, and expertise to advance the nation's health through the work of HMD.
Many of the studies that HMD undertakes are requested by federal agencies and independent organizations; others begin as specific mandates from Congress. While our expert, consensus committees are vital to our advisory role, HMD also convenes a series of forums, roundtables, and standing committees, as well as other activities, to facilitate discussion; discovery; and critical, cross-disciplinary thinking.
In collaboration with supervisor and other applicable staff, assist in the identification of new and expansion of current online activities. Monitors site access patterns to identify web users' habits and suggest improvements. Conducts research regarding online user trends to improve the outreach effectiveness. Seeks out customers to gather feedback of web-site improvements and enhancements. Enhances usability of web. Creates user-friendly guidelines for staff and provides assistance to users. Promotes online resources to internal and external audiences. Applies metrics, usability findings, and knowledge management principles to web tools in working with programmers and/or developers.
Applying specific technical knowledge, incumbent performs responsibilities requiring the identification and analysis of various factors to recommend best course of action. While some tasks are complex, most decision-making can be made within pre-determined approaches. Proceeds on own initiative in compliance with policies, procedures, and practices, but receives guidance or expertise from supervisor or higher-level staff when needed.
ESSENTIAL JOB DUTIES
1. Assists in the implementation and evaluation of Web activities and strategies. Tasks include identifying appropriate outlets for outreach efforts, reviewing and participating in peer and competitor email lists, recommending strategic partnerships, recommending co-promotion, cross-promotion, and publicity opportunities, monitoring questions and feedback received, conferring with staff, and conducting outreach user surveys. In conjunction with more senior staff, assists in the creation and implementation internal dissemination efforts and resources.
2. Supports regular operations of the Website and/or Web pages. Updates the site-wide calendar. Coordinates editorial content with staff. Keeps content up to date. Ensures technical quality of materials presented via email through html newsletters and on the web. Manages subscriber lists. Approves subscriptions, monitors subscriber turnover, and answers technical questions.
3. Designs products in electronic format including brochures, programs, webinars PowerPoint presentations, surveys, and interactive administrative tools. These tools may include registration tools for conferences and meetings and tools for the collection and review of submitted papers.
4. Responds to queries and comments sent to the web feedback mailbox, assisting the public, National Academies' and committee members, and staff in navigating the web-site, tracking down requested information, relaying comments and suggestions, and locating appropriate resources.
5. Promotes the content, tools, and applications presented on the Academies' or unit's websites to internal and external audiences, search engines, and directories in order to expand the use of online resources. Promotes online resources to related websites, newsgroups, listservs, blogs, and other online communities and networks.
6. Monitors patterns and online user trends. Gathers feedback. Performs usability tests, analyzes results, and prepares findings. Prepares remediation design and technical recommendations. Incorporates needed enhancements or provides information to appropriate software development staff.
7. Serves as a link between Web users and designers and developers of web resources. Coordinates with development staff to implement results of analyses and tests refined navigational structures and designs for usability, accessibility, and process flow.
8. Creates technical and user support documentation and guidance related to Web activities.
9. Monitors Key Performance Indicators related to online outreach and promotions and proposes actions to enhance these matrices.
10. Resolves routine questions and problems, and refers more complex issues to higher levels. Issues may include login and access. Reviews new Web products and coordinates with vendors to provide new Web services when needed.
Required Knowledge, Skills, and Abilities: Knowledge of web development, human factors, and Web/software usability. Knowledge of Google AdWords and/or similar online marketing mechanisms required for certain positions. Working knowledge of search engine optimization, List Serve, discussion boards, blog posting rules, and general "netiquette". Familiarity with the CAN-Spam Act of 2003 is desired. Ability to exercise some latitude for independent judgment and action. Ability to work successfully in a team environment. Ability to develop relationships with co-workers and employees in other National Academies' departments through effective communication. Excellent writing and communication skills with a proven ability to effectively interact with all levels of employees.
Minimum Education/Training Requirements: Associate's Degree in Information Technology, Computer Science, or related field; or equivalent knowledge.
Minimum Experience: Three years of related experience.
Physical Capabilities: Ability to work at a computer for extended periods of time.
Required Licenses, Certification or Registration: None.
Supervisory Responsibilities/Controls: Reports to Director/Manager. Sets objectives with supervisor.
Work Environment: Office environment with occasional travel between National Academies' facilities and to off-site locations.
Any qualification to be considered equivalent, in lieu of stated minimum, requires the prior approval of the Office of Human Resources.
The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Some functions in this description may be specific to a particular unit of the National Academies and not applicable to other units.