Market Research & Insights, Senior

Freddie Mac
McLean, VA
Jun 22, 2018
Jul 23, 2018
Analyst, Research
Full Time
Position Overview
The Research & Insights team seeks to drive client-focused decision making, and a data-driven approach to marketing strategy and communications across the organization. The Senior will be responsible for conducting research across financial category trends, customer insights, and competitive tracking and analysis, drawing upon multiple data sets and syndicated data sources. This role will work with Research & Insights colleagues to develop insights to share with marketing strategy and communications teammates, and then collaborate more broadly to ensure marketing efforts across audiences and communications touch points are compelling and differentiating. The role involves managing specific research projects and ad-hoc projects, across multiple solutions areas, to ensure that projects are delivered on time and on budget. The manager will develop presentations to both marketing and business stakeholders on current trends, as well as research and reporting on marketing program KPIs.

Basic Requirements
* 5-7 years of related experience
* College Degree or equivalent work experience
* Experience with research tools and methodologies, marketing metrics, statistical methods
* Knowledge of marketing planning and execution, project management, and best practices implementation

Key to success in this role

*Knowledge of market and audience research techniques and experience of conducting and managing all stages of research projects
*Familiarity with evaluating and addressing commercial challenges
*Experience with using data to craft a story and guide activities and decisions
*Able to generate hypotheses and insights based upon examining broader trends
*Innovates to improve things within the Research & Insight team
*Highly creative with the commitment to deliver fresh ideas
*Excellent interpersonal and communications skills, with the ability to analyse and present findings to colleagues and business audiences

Preferred Skills
*Financial services experience

Closing Statement
Today, Freddie Mac makes home possible for one in four home borrowers and is one of the largest sources of financing for multifamily housing. Join our smart, creative and dedicated team and you’ll do important work for the housing finance system and make a difference in the lives of others. Freddie Mac is an equal opportunity and top diversity employer. EOE, M/F/D/V.