Director of Marketing

Washington D.C.
Jun 20, 2018
Jul 05, 2018
Executive, Director
Full Time
Job Description

Department Marketing Statement:

Metro is seeking a senior professional to direct its marketing program. This strategic manager will lead a dynamic team to communicate Metro’s improved customer experience, and safety, reliability and financial management progress. This is an opportunity to lead a dynamic team, promote ridership and commercial revenue growth, and position Metro as a great transportation choice in a competitive mobility market. The right candidate is a team player and strong manager who demands top performance, develops inspired and strategic campaigns, and delivers customer-centric communications through traditional and emerging channels.

Minimum Qualifications:

Graduation from an accredited college or university with a Bachelor's Degree in Marketing, Advertising, Communications, Public or Business Administration, or a related field.  A minimum of ten (10) years of senior-level marketing management, brand management experience in a large, public organization with demonstrated ability to direct a large and complex marketing program. 

Or, an equivalent combination of education and more than twelve (12) years of senior-level marketing management, brand management or related experience in a large, public organization with demonstrated ability to direct a large and complex marketing program.

Medical Group:

Satisfactorily complete the medical examination for this position, if required.  The incumbent must be able to perform the essential functions of this position either with or without reasonable accommodations.

Job Summary/Duties:

The Director is responsible for directing and managing all personnel, resources, and activities in the Office of Marketing involved in planning, development, establishment, coordination, and monitoring of an effective, revenue-generating marketing, and communications program.  Director ensures that the Office establishes and meets objectives that enhance the Authority's ability to attract and retain customers, increase revenue, and maintain a positive corporate image, including overseeing advertising and market informational campaigns.  Director manages and implements Authority's branding strategy and ensures that Authority programs/projects support branding efforts. Director also manages the production of Authority public information publications; design, production and execution of videographic and audio-visual materials; generation of non-farebox revenue; and guidelines governing commercial activities on Authority property.  This is highly responsible professional, administrative, and senior-level managerial marketing work.

Plans, develops, implements, evaluates and manages the Authority's marketing, creative services, replication and duplication services, advertising/promotions.

Plans and administers a comprehensive marketing program and advises the Assistant General Manager on marketing activities and the acceptability of Authority programs and services to potential and current customers. 

Develops, implements and maintains a branding strategy for the Authority's services.  Ensures that Authority projects/programs support the branding strategy.

Establishes alliances and promotion partnerships that generate ridership and revenue.

Coordinates marketing-related objectives with other offices in the Authority, local organizations and other transit organizations.

Develops advertising objectives and directs advertising and marketing programs of the Authority, including measurement of program effectiveness.

Directs the promotion and coordination of transit benefits programs such as SmartBenefits.

Directs the sale of advertising space within and on Authority assets.

Develops strategy for increasing non-farebox revenue through existing and new revenue initiatives.

Directs the Authority's merchandising efforts.

Identifies and initiates programs to take advantage of new market opportunities.

Directs design and production of external information materials, including corporate brochures, timetables, signage, newsletters, presentations, videos and related multi-media or audio-visual materials, and provides production services to other departments as required.

Supervises the work of marketing consultants and marketing suppliers of the Authority.

Participates in decisions affecting the quality and appeal of the Authority's transit services.

Provides critical information in the formulation of Authority budgets, proposing and analyzing options, examining tradeoffs, and assessing the budgetary implications of alternative courses of action as they affect the marketing program.

Develops operating and capital budgets to enhance marketing efforts.

Plans for the professional development of employees to ensure that their skills remain competitive.

The above duties and responsibilities are not intended to limit specific duties and responsibilities of any particular position. It is not intended to limit in any way the right of supervisors to assign, direct and control the work of employees under their supervision.


Demonstrated knowledge, abilities and/or hands on experience in:

Comprehensive experience in implementing projects related to ERPs with PeopleSoft Financials including specific knowledge and understanding of key system models including Payroll, General Ledger, Project Costing and Fixed Asset.

Principles and practices of budget formulation, execution and administration, project development, management and reporting, fund management, establishing performance metrics and project/program evaluation and reporting.

Familiarity with best practices of project management and the principles of proven project management industry standards (such as the Project Management Body of Knowledge (PMBOK) guide published by the Project Management Institute) and their applicability to the delivery of projects and programs - on schedule and on budget.

Knowledge and experience with project management concepts including earned value, cost-risk assessment, change management, and cost and risk management.

Knowledge and experience with federal, state and local budget and financial programs and systems.

Directing, supervising and evaluating professional staff with the ability to communicate effectively. Experience developing professional presentations for various audiences using data to inform decisions, visualize information, and support program requests.

Establishing and managing productive work environments and maintaining effective working relationships with colleagues; and local, state and federal agencies.

Ability to communicate at all levels of the organization.

Evaluation Criteria:

Consideration will be given to applicants whose resumes demonstrate the required education and experience. Applicants should include all relevant education and work experience.

Evaluation criteria may include one or more of the following:

  • Personal Interview
  • Skills Assessments
  • Verification of education and experience
  • Criminal Background Check
  • Credit history report for positions with fiduciary responsibilities
  • Successful completion of a medical examination including a drug and alcohol screening
  • Review of a current Motor Vehicle Report


Washington Metropolitan Area Transit Authority, a Federal contractor, is an Equal Opportunity / Affirmative Action employer.  All qualified applicants receive consideration for employment without regard to race, color, creed, religion, national origin, sex, gender, gender identity, age, sexual orientation, genetic information, physical or mental disability, or status as a protected veteran, or any other status protected by applicable federal law, except where a bona fide occupational qualification exists.  Our hiring process is designed to be accessible and free from discrimination.

This posting is an announcement of a vacant position under recruitment.  It is not intended to replace the official job description. Job Descriptions are available upon confirmation of an interview.

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