Manager, Marketing Analytics
Posting Date Jun 11, 2018 Job Number 18000YUL Job Category Sales and Marketing Location Marriott International HQ, Bethesda, Maryland VIEW ON MAP Brand Corporate Schedule Full-time Relocation? Yes Position Type Management Start Your Journey With Us Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you? JOB SUMMARY Marriott, the world's largest hotel company, is seeking someone like you to provide top notch analytical support to the Global Brand and Global Marketing organizations. You will enable marketing strategy by conducting analysis to evaluate a variety of advertising and promotional techniques including digital, social and traditional offline media. You will ensure that marketing stakeholders will optimize of their marketing efforts by developing and communicating insightful and actionable analysis. This role entails outstanding business to technical translation, structured yet creative thinking, cross-functional collaboration, hands on advanced analytical methods. This role is part of a highly visible team that is tasked with growth acceleration and reinventing customer experience for Marriott CANDIDATE PROFILE Education and Experience Master of Science from an accredited university in in Computer Science, Applied Mathematics, Data Science, Economics, Statistics, or other quantitative discipline or 4 year degree plus equivalent experience 2 years' marketing experience as a quantitative Data Analyst/Data Scientist or a related role with domain knowledge in digital marketing and Web Analytics Technical Skills Demonstrated analytical ability with ability to synthesize and analyze large volumes of complex information from multiple sources SQL, R, Python Tableau, R Shiny Git, Jira MS Office including Power Point Management Skills and Discipline Expertise Proven track record of leveraging data for business decision making Ability to apply analytical methods to creative problem solving Web Analytics and Social Analytics Experience Experience with digital platforms including Doubleclick, Adobe Marketing Cloud or Google Analytics is a plus Professional experience with social platforms or social measurement tools is strongly preferred Proficient with DOE and A/B and multivariate testing Creative problem solver and relentlessly curious Strong business acumen; shareholder mindset Strong interpersonal skills and story telling ability to technical and non-technical audience. Experience partnering effectively with marketing agencies CORE WORK ACTIVITIES Perform creative, solid and actionable analysis to serve needs for specific Global Marketing and Brand Marketing stakeholders, including Delivering insight and providing guidance on both marketing programs and campaigns-level effectiveness Identifying meaningful relationships, patterns or trends enabling data driven strategies by mining customer, digital, social, and marketing activity Leading social measurement efforts, partnering with brand marketing partners to assess value of different social platforms Creating Marketing Measurement Frameworks and setting performance goals Supporting ad hoc analysis as required across the brand marketing, digital, and social teams Performing social activation analysis, ie .impact of social engagement on booking activity Setting up hypothesis based testing agenda for evaluating and optimizing media efficiencies Develop and present analytical recommendations and actionable insights to disseminate findings and successful practices to key stakeholders and senior management. Explain complex analytics to a broad audience with varying levels of technical background and understanding. Build strong relationships with specific marketing team stakeholders to refine business questions for further analysis MANAGEMENT COMPETENCIES Leadership Adaptability Maintains performance level under pressure or when experiencing changes or challenges in the workplace. Communication Conveys information and ideas to others in a convincing and engaging manner through a variety of methods. Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action. Professional Demeanor Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. Strategy Development Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes. Managing Execution Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members. Strategy Execution Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes. Driving for Results Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required. Planning and Organizing Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed. Building Relationships Customer Relationships Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company's service standards. Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. Global Mindset Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential. Generating Talent and Organizational Capability Organizational Capability Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit. Talent Management Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives. Learning and Applying Professional Expertise Applied Learning Seeks and makes the most of learning opportunities to improve performance of self and/or others. Business Acumen Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges. Technical Acumen Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges. Multivariate statistics, advanced mathematics, use of advanced analytic software and database management systems (eg, SAS, SQL). Basic Competencies Fundamental competencies required for accomplishing basic work activities. Basic Computer Skills - Uses basic computer hardware and software (eg, personal computers, word processing software, Internet browsers, etc.). Writing - Communicates effectively in writing as appropriate for the needs of the audience. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.