Marketing Data Scientist
Description: MARKETING DATA SCIENTISTFairfax, VA ICF delivers the analytics, creativity, and digital innovation of a world-class marketing agency, amplified by domain expertise and resources of a leading international consulting firm. As we continue to drive market transformation for our energy sector clients, we seek a Marketing Data Scientist to help us develop best-in-class strategies and recommendations for our clients. Our line of business owns private- and public-sector energy sector marketing accounts and oversees the marketing automation, paid media, demand generation, customer engagement, and marketing strategy functions within ICFa€ (TM) s Commercial Energy service portfolio. The Marketing Team is responsible for generating customer awareness of and demand for clientsa€ (TM) electric and natural gas utility programs through a wide range of marketing and communications channelsa€" such as organic search, search engine advertising, social media advertising and earned strategies, display advertising, broadcast media, direct mail, email marketing and earned media. Wea€ (TM) re seeking a Marketing Data Scientist who wants to perform a wide variety of data-driven tasks and is passionate about swimming in data to uncover actionable insights. For example, this person will own development of a lead forecasting model (ie, how much of marketing performance is impacted by variables such as segmentation, media spend, promotions, program participation data, year-on-year trends, external variables, and macroeconomic factors). The Data Scientist will also own the modeling and forecasting of additional key marketing metrics. The outputs from these models will be used to develop marketing strategies and recommendations. Key Responsibilities\:a€ cents Statistical modeling -- develop models to describe the relationship between any business-relevant independent and dependent variablesa€ cents Marketing forecast development -- analyze all available existing data sets to determine which variables are more predictive of marketing awareness building and lead generation performance a€ cents Analyze the effectiveness of marketing campaigns and tactics such as looking at CTR, conversion rates, open rates, and participation in programsa€ cents Identification of opportunities for process improvement and innovative solutions to marketing analytics challenges a€ cents Data cleansing/processing -- work with IT to create automated processes to ingest and cleanse data from multiple data sources, partners, and vendorsa€ cents Data management -- work with IT to develop and maintain databases that support marketing analysisQualification: Basic Qualifications\:a€ cents MS/BS in a technical field\: Economics, Statistics, Computer Science, Engineering or related disciplinea€ cents 5+ years of experience in a combination of business intelligence / marketing analytic rolesa€ cents Strong demonstrated quantitative and qualitative research skills using standard statistical software such as SAS, R, Stata Preferred Skills/Experience\:a€ cents Experience with data visualization technologies, such as Tableau, a plusa€ cents Strong organizational skills and customer service focusa€ cents Experience in implementing and streamlining data processes, including marketing automation efforts plus experience with non-theoretical, a€oemessya€ datasetsa€ cents Ability to work collaboratively and cohesively in a team environment Professional Skills\:a€ cents Excellent listening, written, and oral communication skills paired with an excellent sense of humora€ cents Ability to exercise independent judgment while effectively prioritizing and executing tasks while under pressurea€ cents Builds and maintains relationships with users to ensure buy-in and adoption of processes and solutionsa€ cents Strong analytical and problem-solving capabilitiesa€ cents Team player with the ability to work in a fast-paced environment ICF offers an excellent benefits package, an award winning talent development program, and fosters a highly skilled, energized and empowered workforce. ICF is an equal opportunity employer that values diversity at all levels. (EOE a€" Minorities/Females/ Protected Veterans Status/Disability Status/Sexual Orientation/Gender Identity) Pay Transparency Statement\: For more information, please click here\: https\://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf You may be required to participate in periodic drug testing and background checks. About ICFICF (NASDAQ\:ICFI) is a global consulting and technology services provider with more than 5,000 professionals focused on making big things possible for our clients. We are business analysts, policy specialists, technologists, researchers, digital strategists, social scientists and creatives. Since 1969, government and commercial clients have worked with ICF to overcome their toughest challenges on issues that matter profoundly to their success. Come engage with us at icf.com.