Marketing Communications Manager
Description: Marketing Manager Fairfax, VA About ICF's Strategic Communications and Marketing Capabilities Recently ranked by PR Week as the 2nd largest independent agency in the country, our Marketing team is made up of more than 1,000 communications professionals. Supporting clients through strategic communications and marketing on energy efficiency, our Marketing team produces award-winning work that changes behavior and ultimately helps individuals, communities, and the environment. Our team includes a more than 150-person creative and media services group and conducts all aspects of marketing to include advertising, public relations, strategic planning, research, social media, events, outreach, and partnerships. Job Description\: The Marketing Communications Manager will lead the planning, development, and implementation of marketing and advertising strategies and communications activities to support our energy efficiency efforts with utility clients across the country. On a daily basis, we help our clients and communities use less energy, save money and help the environment through the development, implementation and refinement of marketing and outreach initiatives. We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful. This position will be based in our Fairfax, VA, office. Key Responsibilities\:a€ cents Managing the marketing, advertising of residential energy efficiency programs for utilities located in Maryland and the Mid-Atlantic region.a€ cents Working directly with clients and supervising the ICF team to develop and implement marketing and communications plans to educate residential customers about energy efficiency and drive participation in energy efficiency programs. a€ cents Working with ICF Creative Services team to fulfill the development of marketing materials including advertising campaigns, POP materials, web sites, direct mailers, brochures, incentive applications forms, email and direct mail campaigns, TV, print, outdoor, etc.a€ cents Working with the ICF Media Services team to develop, propose, and implement vertical marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across broadcast, print, online, social media, events, etc.a€ cents Managing the review and approval process for marketing materials, including working across the organization to deploy efforts (IT, program management, client, legal).a€ cents Developing project budgets and revenue forecasts, and managing project budgets.a€ cents Preparing monthly reports on activities and results of the marketing program.a€ cents Developing and executing business growth strategies, including marketing to potential clients and responding to RFPs.Qualification: Basic Qualifications\: a€ cents BS/BA Degreea€ cents 10+ years of working experience in marketing, advertising, social marketing, or related field, particularly experience working at a marketing or advertising agencya€ cents Willingness to travela€ cents Business-to-consumer marketing and/or energy marketing experience Preferred Skills/Experience\:a€ cents Experience working in an advertising agency and/or experience with energy- or energy-efficiency marketing a€ cents Experience should include developing and implementing marketing communications plans, with the ability to manage and execute advertising, public relations, collateral development, digital and social media projectsa€ cents Experience developing education and outreach materials a€ cents Experience working in a multi-task environmenta€ cents Experience using content management systems (CMS) and email management systemsa€ cents Interest in and commitment to energy efficiency, the environment, and sustainable living Professional Skills\:a€ cents Excellent verbal, interpersonal and written communication skills.a€ cents History of positive client relationships.a€ cents Creative thinker with a positive attitude who enjoys a challenge and finding solutions.a€ cents Detail oriented with the ability to multi-task in a fast-paced environment, and to manage multiple projects, deadlines and priorities.a€ cents Ability to work independently, seek help as needed and contribute to team and company culture.a€ cents Strong command of financial management and ability to stretch a limited marketing budget for maximum effectiveness.a€ cents Working knowledge of computer and online tools, including Outlook, Word, Excel, PowerPoint, and social networking sites ICF offers an excellent benefits package, an award winning talent development program, and fosters a highly skilled, energized and empowered workforce. ICF is an equal opportunity employer that values diversity at all levels. (EOE a€" Minorities/Females/ Protected Veterans Status/Disability Status/Sexual Orientation/Gender Identity) Pay Transparency Statement\: For more information, please click here\: https\://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf You may be required to participate in periodic drug testing and background checks. Working at ICF Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth. ICFa€"together for tomorrow. About ICF ICF (NASDAQ\:ICFI) is a global consulting and technology services provider with more than 5,000 professionals focused on making big things possible for our clients. We are business analysts, policy specialists, technologists, researchers, digital strategists, social scientists and creatives. Since 1969, government and commercial clients have worked with ICF to overcome their toughest challenges on issues that matter profoundly to their success. Come engage with us at icf.com.