Senior Vice President, Research & Data Analytics

KRC Research
Washington, DC
Jun 13, 2018
Jun 25, 2018
Full Time
This Senior Vice President will report to the CEO, working closely with the CEO and other senior leaders to lead, develop, and grow KRC Research. It is expected that this SVP will devote approximately 10-20% of his/her time on staff and operations, dividing the remaining time between client/project management and new business/marketing. The SVP of Research & Data Analytics will leverage his/her expertise in traditional quantitative and qualitative methodologies as well as analytical methods, statistics, machine learning, and Organizationeling in the development & deployment of traditional and novel analytics relating to the Organizationeling of explanatory effects, predictive oCompanyomes, and/or media mix optimization. The successful candidate will have a strong background applying these skills in depth in one industry or across a wide variety of industries including (but not limited to) government relations, healthcare, retail, CPG, and pharma. The ideal candidate will also have experience in manipulating and explaining the data across a variety of forms of media communications. This includes traditional forms of media (TV, radio, and print) and non-traditional forms of media (email, SMS, digital display, search, and social). All senior leaders at KRC have a blend of client, new business, and staff responsibilities, including identifying and pursuing new business opportunities; managing large client accounts, important relationships and research teams; marketing KRC and cultivating relationships within Weber Shandwick and Company as well as outside; contributing to effective staff, operational, and financial management; and creating a culture of strong collaboration, mutual support, and commitment to quality. Minimum Qualifications 12+ years market research experience (agency experience preferred). Experience directly managing and coordinating large teams. Experience managing and deploying resources to meet both client and firm demands. Expertise in diverse quantitative and qualitative research methods, as well as experience with data analytics. Expertise in one or more communications disciplines relevant to KRC's clients (eg, public affInstitutes, corporate communications, consumer or B2B marketing, branding, public education, employee communications). Proven success in new business development, including development of successful research proposals as well as growing existing clients. Proven success in driving growth through new product development and/or marketing. New product development might include developing new practice areas or new offers/services. Marketing might include brand visibility or thought leadership. The ability to travel for business. A bachelors degree (advanced degree relevant to market research and/or communications preferred). Authorization to work in the US Desired Attributes An excellent communicator and inspirational leader who cultivates a positive workplace environment. Cares intensely about their clients' and their colleagues' success. Enjoys mentoring, coaching, and educating. Inspires others with their thirst for excellence. An entrepreneurial, creative, problem-solver who has a bias toward action. Thinks strategically; always searching for root causes, not just symptoms. Ego-less when searching for the best idea. Effective in both speech and writing concise, articulate, clear, and persuasive. Jumps at opportunities to learn and contribute outside of her/his areas of specialty. Described by clients and colleagues as reliable, respectful, and congenial. Excellent organizational and project management skills Familiarity with a variety of statistical and data mining techniques including cluster-based segmentations, regression Organizationeling, decision trees, and media mix Organizationeling. Statistical knowledge to overcome unique business challenges Critical thinking, analysis, and interpretation of data Ability to manage multiple priorities Ability to communicate technical concepts and ideas to non-technical audience Ability to translate broad strategies into statistical applications