Senior Vice President, Market Research

KRC Research
Washington, DC
Jun 13, 2018
Jun 25, 2018
Full Time
This Senior Vice President / Management Supervisor will report to the CEO, working closely with the CEO and other senior leaders to lead, develop, and grow KRC Research. It is expected that this SVP/MS will devote approximately 20-30% of her/his time on staff and operations, dividing the remaining time between client management and new business/marketing. All senior leaders at KRC, including the SVP/MS, have a blend of client, new business, and staff responsibilities, including identifying and pursuing new business opportunities; managing large client accounts, important relationships and research teams; marketing KRC and cultivating relationships within Weber Shandwick and Company as well as outside; contributing to effective staff, operational, and financial management; and creating a culture of strong collaboration, mutual support, and commitment to quality. This SVP/MS role, however, has leading and specific responsibility for staff management and operations, including attracting and retaining top talent; developing and managing the internal processes, resources, and infrastructure required for achieving KRC's goals; mentoring and coaching both supervisors and staff; directly managing the firm's Vice Presidents, aligning their career goals with firm goals; and creating strong connectivity and communications between and amongst KRC's staff (both in Washington and elsewhere). About KRC Research A unit of the Interpublic Group of Companies (NYSE Company) and housed within leading global public relations firm Weber Shandwick, KRC specializes in opinion research and analytics designed to drive communications and marketing strategies, optimize campaigns, and measure success. For over 30 years, we have worked on behalf of leading corporations, government agencies, not-for-profits and the communications, branding, and creative agencies that represent them. KRC Research offers the quality and custom service of a small firm along with the reach of a global organization. Weve done research in over 50 countries and in 30 languages and our work spans many industries (healthcare, consumer, technology, finance, travel, and education, amongst others) and communications disciplines (including B2C and B2B marketing, corporate, public affInstitutes, public education, and employee engagement). As part of Company and closely partnered with Weber Shandwick, we play an important role in many global and Fortune 500 client assignments. As a dedicated research agency, we also work independently for clients outside Weber Shandwick, including but not limited to other Company agencies such as FutureBrand, Golin, and Jack Morton. Sample Studies Qualitative Tools Quantitative Tools Research covered by Message testing Concept testing Brand equity Audience segmentation Influencer mapping Online communities Focus groups Ethnographies Online bulletin boards In-depth interviews Online surveys Phone surveys Intercept interviews Social media analytics Predictive Organizationeling New York Times Wall Street Journal USA Today BBC Huffington Post KRC Research is headquartered in Washington, DC, and has offices alongside Weber Shandwick and Company sister agencies in New York, Chicago, Seattle, and Cologne, Germany. Staffed with market research professionals from the worlds of political campaigns, consumer marketing, journalism and academia, we are flexible, practical, creative, knowledgeable, and fast. We combine sophisticated research tools with real-world experience to deliver the highest quality insights. We love what we do and weve made this video to share what we think makes KRC a leader in the industry and a uniquely great place to work http// Basic Qualifications 12+ years market research experience (agency experience preferred). A bachelors degree (advanced degree relevant to market research and/or communications preferred). Experience directly managing and coordinating large teams, including senior staff. Additional Qualifications Experience attracting and retaining top talent. Experience managing and deploying resources to meet both client and firm demands, including the development of effective internal processes. Expertise in diverse quantitative and qualitative research methods, as well as experience with data analytics. Expertise in one or more communications disciplines relevant to KRC's clients (eg, public affInstitutes, corporate communications, consumer or B2B marketing, branding, public education, employee communications). Proven success in new business development, including development of successful research proposals as well as growing existing clients. Proven success in driving growth through new product development and/or marketing. New product development might include developing new practice areas or new offers/services. Marketing might include brand visibility or thought leadership. The ability to travel for business. Authorization to work in the US Desired Attributes An excellent communicator and inspirational leader who cultivates a positive workplace environment. Cares intensely about their clients' and their colleagues' success. Enjoys mentoring, coaching, and educating. Inspires others with their thirst for excellence. An entrepreneurial, creative, problem-solver who has a bias toward action. Thinks strategically; always searching for root causes, not just symptoms. Ego-less when searching for the best idea. Effective in both speech and writing concise, articulate, clear, and persuasive. Jumps at opportunities to learn and contribute outside of her/his areas of specialty. Described by clients and colleagues as reliable, respectful, and congenial.