Digital Marketing Specialist
Job Description The Digital Marketing Specialist is responsible for day-to-day management and execution of digital marketing campaigns including SEM, social media and online display. The Digital Marketing Specialist uses digital marketing knowledge to assist clients and the agency in generating strategies to direct web traffic and customer engagement in tandem with integrated campaigns. Reports to the Director, Digital Strategy This is not a remote position ACTIVITIES & RESPONSIBILITIES Responsible for day-to-day management and execution of paid cost-per-click (CPC), organic search engine marketing (SEM) campaigns and social media community management for agency clients Assists with the implementation of organic search programs to ensure optimal performance and maximum rankings for targeted keywords through continuous auditing and competitive analysis Conducts SEO keyword research, develops linking strategies, and creates content of META titles, META descriptions, META keywords, and image ALT text to improve performance of client websites Researches and generates CPC campaign keywords, writes and edits ad copy (titles and descriptions), manages bids and budgets, and optimizes landing pages to keep campaigns within performance expectations and to meet client goals Grows and optimizes CPC campaigns through testing (A/B and multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc. Manages the process of posting content daily to Facebook, Twitter, Pinterest, Instagram, and Blogs and updates monthly content calendars on an as-needed basis Regularly monitors all client social media platforms to respond to comments and messages Generates monthly reporting to ensure that the account team is aware of campaign performance trends Monitors digital and social media trends, tools and applications Drafts briefs based on findings from research and industry observations Writes copy as requested QUALIFICATIONS 1-3 years experience within the advertising, marketing, social media or public relations industry Energetic, resourceful, positive attitude and a passion for learning Proficient knowledge of social media channels Strong written and verbal communication and analytical skills. Resourceful, proactive problem solver with excellent time and project manager and be detail oriented Ability to multitask, adapt to changing priorities, be decisive under ambiguity, and meet tight deadlines Proficient in Microsoft Excel or Google Spreadsheet Knowledge and experience using Google Analytics, AdWords, AdCenter, Google Search Console and other search marketing and analytic tools is a plus Degree in Advertising, Marketing, Business, English, New Media, Journalism, or similar course of study from an accredited college or university Company Description We are NDG Communications, an award-winning advertising agency about a 45-minute commute from DC in lovely La Plata, MD. We offer a work environment where our team is respected and appreciated, where schedules are reasonable, where compensation is competitive, and where your career can grow as fast and far as you can. NDG Communications provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, NDG complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.