Digital Marketing Manager

Rugged Science
Hunt Valley, MD
Jun 13, 2018
Jun 15, 2018
Full Time
Job Description Job Overview Rugged Science is looking for an ambitious Digital Marketing Manager with a passion for web-based marketing to Industrial and Defense customers. This is a high growth potential position that reports directly to the VP of Sales and Marketing. Responsibilities: Work with Sales team to understand target audience and key marketing messages Develop white papers and case studies relevant to Rugged Science products and applications Create event invites, social posts/banners, images, email signatures, motion graphic, event 1-pager, “sizzle slide” Create event landing page and produce timeline for page build-out / editorial calendar for content updates Create marketing materials to equip Sales Rep teams with marketing assets, templates and tools to increase sales Set, communicate and maintain marketing timelines and priorities for events Develop end-to-end Demand Generation plans across all relevant channels (blogs, social, web, etc.) Deliver targeted, relevant OEM email campaigns with appropriate services (Constant Contact, MailChimp, Survey Monkey, etc) Develop relevant, industrial-focused product descriptions, product animations, and videos Deliver online customer acquisition targets within the CPA budgets utilizing a range of techniques including paid search, SEO and PPC Responsibility for social media activity (YouTube, twitter, blogs, LinkedIn, Facebook) Managing all paid search and display programs & tracking conversion rates Web analytics and reporting Develop campaigns to target new market segments and expand campaigns reach Identify new supplier's ad networks and publishers to expand our campaigns Experience and Education: Bachelor's Degree in business marketing or similar required. 2+ Years experience in a web-based marketing environment desirable Working knowledge of web content management systems a strong plus Excellent analytical and quantitative skills to analyze CRM data Knowledge of and proficient in Omniture, Google Analytics or other Web Analytic services Working knowledge of web, mobile and adaptive email technologies Strong written communication and copywriting skills desirable. Company Overview Rugged Science, LLC, is a trusted provider of ruggedized computers, servers, and networking products for Industrial markets and the US Department of Defense. Headquartered in Sparks, Maryland, Rugged Science is a fast-growing engineering company focused primarily on defense electronics hardware solutions. We develop, manufacture and support a broad range of systems for mission critical and cybersecure military environments. We offer a competitive compensation package and a business culture which rewards responsibility and performance. Rugged Science is an equal opportunity employer. Minorities, women, veterans, and the disabled with the requisite technical experience are encouraged to apply. For additional information on Rugged Science, please visit our website at Company Description Rugged Science is a manufacturer of Rugged Instrumentation and equipment for the Department of Defense and the Industrial market.

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