Digital Marketing Manager

Fairfax, Virginia
Jun 13, 2018
Jul 18, 2018
Full Time

For over 30 years, Fairfax Cryobank, a division of the Genetics & IVF Institute, has provided the highest quality donor sperm that has led to the creation of many happy healthy families. Fairfax Cryobank serves clients nationwide and around the globe.

Fairfax Cryobank is seeking a full-time, innovative, creative, and experienced Digital Marketing Manager at our headquarters in Fairfax, VA.

The Digital Marketing Manager will be responsible for the following:

  • Developing and executing marketing communications and lead generation plans that will align with the strategic objectives of the Fairfax Cryobank. Leading the overall creative marketing and brand development effort for the Fairfax Cryobank
  • Developing and implementing creative, engaging online content from initial concept to launch
  • Managing Hubspot, email campaigns, AdWords, communications, blogs, social media and creation of landing pages
  • Measuring and analyzing results to optimize the lead nurturing workflows to convert leads to customers and donor applicants
  • Generating monthly reports on our marketing campaign’s performance, website traffic, SEO and social media key metrics
  • Monitoring and analyzing Fairfax Cryobank's presence in various social media platforms
  • Evaluating, analyzing and reporting on key performance metrics to consistently optimize, adjust and improve marketing results in all digital channels
  • Evaluating and analyzing current website performance and lead generation efforts and make recommendations for improvement
  • Identifying strategies for improving customer experience and online channel conversion rates
  • Updating and promoting the Fairfax Cryobank website and donor recruitment application website
  • Handling other various marketing duties as needed within marketing and recruiting budgets


  • Bachelor’s degree in Marketing, Business, or related field
  • Minimum two years digital marketing experience (Healthcare background is strongly preferred)
  • Proven experience running Hubspot marketing automation is required
  • Must have strong analytical skills with the ability to establish metrics, pull and interpret data, analyze and report on results
  • Must be detail-oriented, tech savvy, have excellent interpersonal , written and verbal communication skills
  • Demonstrated record of creative design and brand development
  • Proven experience in implementing social media platforms including: Facebook, Twitter, LinkedIn, YouTube, blogs, and other online communities is required

To apply, kindly send your cover letter, resume, salary requirement, along with a writing sample and examples of your creative use of online media (ex. website content and/or promotional marketing material) to and note Marketing Manager in the subject line. EOE/M/F/D/V